Delight.ai (Sendbird) · Delight Customer Agent: One AI Agent for Shopping, Booking, Support and Retention Across Chat, Voice, SMS, Email and WhatsApp
Delight Customer Agent is an enterprise AI agent from Delight.ai, Sendbird's customer-agent business, that handles shopping, booking, support and retention for a brand as one agent with one memory of each customer, across chat, SMS, email, voice, WhatsApp and in-app messaging. It suits large consumer and service businesses that want a single customer-facing agent instead of separate sales, booking and support bots.
Best for
Enterprise consumer and service brands (retail, travel, home services, healthcare, subscriptions) that want one AI agent to sell, book, support and retain customers across chat, voice and messaging, with one memory per customer and approval controls the CX team owns
Not ideal for
Small teams that want a self-serve support bot with public pricing, developers who expect open API documentation from day one, and companies that only need FAQ deflection inside one help desk
Who it's for
CX, digital and operations leaders at enterprise consumer and service businesses, including retail, travel, home services, healthcare and subscription brands
Delight's pitch is consolidation: one agent, one memory and one governance layer across the sales and service moments that most companies split between separate bots and vendors. That matters most for businesses where the same customer moves between buying, booking and support often, such as retail memberships, travel and home services, and where voice still carries a large share of revenue. The parts with the longest public release history are the ones inherited from Sendbird's earlier AI agent work, such as channels, Trust OS testing and rollout controls, and contact-center handoff; the unified Customer Agent packaging and Midas are new as of November 2026, and Midas is still rolling out. Because pricing, developer docs, model choices and hosting regions are not public, treat the demo as the start of due diligence and run a pilot on one or two Actionbooks with real integrations before committing to the whole lifecycle.
Who should use it
CX and digital leaders at enterprise consumer or service brands that want one AI agent to handle sales, bookings, support and retention across chat, voice and messaging, with persistent customer memory and approval controls their own team can operate.
Who should skip it
Small businesses that want a low-cost self-serve bot, developer teams that need open API docs and transparent pricing before talking to sales, and support teams that only need FAQ deflection inside their existing help desk.
Enterprise contract
Custom
Free tier limits: No free plan or self-serve trial for Customer Agent. Delight Desk, the help desk, is marketed as free with no seat fees; AI resolutions are billed at an unpublished rate.
Note: Delight does not publish Customer Agent prices. Its comparison pages describe contract-based enterprise pricing with dedicated onboarding, and its AWS Marketplace landing page refers to consumption-based pricing. Delight Desk, its help desk, is marketed as free with no seat fees, tier limits or annual commitment, and charges only when the AI agent resolves a conversation without escalating; the rate is not published. Sendbird's public pricing page covers its chat API, not the AI agent.
Modalities
Text, Voice
Membership retail with shopping and service in one assistant
BJ's Wholesale Club says members talk to the same agent whether they are browsing for a grill, checking club hours or asking about a renewal, which is the cross-lifecycle setup Customer Agent is built for.
After-hours calls for a home services business
The voice agent answers on the business's own numbers, qualifies the caller and books the job, and calls back with context if the line drops.
Policy changes owned by the CX team
Midas turns a plain-language change into an updated Actionbook, tests it against simulated customers and waits for approval, so ops teams can adjust offers and policies without an engineering ticket.
High-stakes actions with human sign-off
Trust OS lets the business automate routine requests while sending refunds, exceptions or ambiguous cases to a person with full context.
Delight Customer Agent vs. Sierra
Sierra is an enterprise platform for branded agents that handle support, sales and account workflows, sold on custom contracts. Delight competes for the same buyers, emphasizing a single per-customer memory across shopping, booking, support and retention, its own help desk, and Midas for building and testing changes in natural language.
Delight Customer Agent vs. Decagon
Decagon is an enterprise AI support platform for large consumer brands across chat, voice, email and SMS with shared context. Delight covers similar channels but frames the agent around the whole lifecycle, including shopping, booking and retention, and bundles Delight Desk for human handoff.
Delight Customer Agent vs. Ada
Ada is a standalone AI customer service platform with agents across web, mobile, email, voice, SMS and social messaging. Delight is also help-desk-independent, but adds sales and booking flows, persistent per-customer memory and its own help desk, and is sold only on enterprise contracts.
Delight Customer Agent vs. Fin
Fin is an AI support agent that runs on Intercom and other help desks with a published per-outcome price and a self-serve trial. Delight is aimed at enterprises that want one agent across sales, booking, support and retention, with voice and contact-center handoff, sold through a demo and a contract.
What is Delight Customer Agent?
Delight Customer Agent is an AI agent from Delight.ai that serves a customer across the whole relationship: finding and buying a product, booking an appointment, getting support and renewing or coming back. It is sold as four solutions (Delight for Shopping, Booking, Support and Retention) that share one customer history through Delight's Agent Memory Platform, and it works across chat, SMS, email, voice, WhatsApp and in-app messaging.
Is Delight.ai the same company as Sendbird?
Delight.ai is Sendbird's customer-agent business. The launch release describes it as Sendbird's portfolio of customer agents for enterprises, the delight.ai site is published by Sendbird, Inc., and product updates released in 2025 under the "Sendbird AI agent" name now appear as Delight.ai releases. Sendbird's chat, voice and messaging APIs continue under the Sendbird brand.
How much does Delight Customer Agent cost?
Delight does not publish prices for Customer Agent. Its comparison pages describe a single enterprise contract with dedicated onboarding, and you get a quote through a demo. Its Delight Desk help desk is marketed as free, with no seat fees, tier limits or annual commitment; you pay only when the AI agent resolves a conversation without escalating, and that rate is not published.
How does Delight decide what the agent can do without a human?
Each task runs on an Actionbook, a step-by-step flow your team writes and approves. Trust OS, Delight's governance layer, sets which actions the agent can take on its own and which need human approval, logs every decision and tool call, and can pause the AI with one switch. Changes go through development and staging, can be rolled out to a share of traffic or A/B tested, and any version can be reverted.
What is Midas?
Midas is an AI agent in Delight.ai for the team that runs the Customer Agent. You describe what the agent should do in plain language; Midas writes it into an Actionbook, shows it as a flowchart, asks about gaps in your policies, tests the change against simulated customers and sends it for approval. It also reviews conversations and proposes the next improvement. Midas does not change the live agent on its own, and Delight says it is rolling out to customers in stages.
Does Delight work with Salesforce, Zendesk or my contact center?
Yes. Delight's integrations page lists Salesforce, Zendesk, ServiceNow, Freshworks and Sprinklr for handoff and knowledge, and Genesys, NICE CXone, Amazon Connect, Five9, Cisco Finesse, RingCentral and Zoom Phone for routing voice calls or conversations to human agents with context. It also has its own help desk, Delight Desk. Other systems can be connected through APIs and webhooks with Delight's Forward Deployment team.
Delight vs Sierra: what is the difference?
Both are enterprise platforms for branded, action-taking customer agents sold on custom contracts. Delight positions its agent around one persistent memory per customer shared across shopping, booking, support and retention, ships its own help desk, and gives business teams Midas to build and test changes in natural language. Sierra is an enterprise platform for branded agents that handle support, sales and account workflows in the company's own voice; pilot both on the same workflows and integrations before choosing.
Sierra
Enterprises that want branded, action-taking AI agents as the front door to their customer experience, with deep control over tone and guardrails
CustomDecagon
Large consumer brands automating high-volume, multi-channel customer support with on-brand, measurable AI agents
CustomAda
Mid-market and enterprise teams that want a vendor-independent AI support platform working across all channels
CustomSalesforce (Fin, formerly Intercom)
Support teams on Intercom, Zendesk, Salesforce, HubSpot, or Freshdesk who want to automate resolution of repetitive questions at a transparent $0.99-per-outcome price
PaidDelight.ai is the customer-agent business of Sendbird, the in-app chat and messaging infrastructure company, which the launch release calls its parent company; the delight.ai site is published by Sendbird, Inc., and features released during 2025 as the "Sendbird AI agent" now appear as Delight.ai releases. Delight Customer Agent, launched on November 9, 2026, packages that platform as one agent for the whole customer relationship. It is sold as four solutions on the same foundation: Delight for Shopping (product questions, comparisons, add-ons, cart recovery and checkout in the conversation), Delight for Booking (qualifying inquiries, booking appointments and jobs, reminders and reschedules), Delight for Support (order, return and account issues with escalation) and Delight for Retention (renewals, cancellation saves and win-backs). What makes it one agent rather than four is the Agent Memory Platform (AMP), which keeps a profile of each customer's identity, preferences and intent that every conversation reads and adds to, and Omnipresence, which carries that thread across channels so a conversation that starts in chat can continue by SMS or phone. Agent Steward, an autonomous agent, takes over when an order or request runs into trouble, coordinating systems and partners and following up until it is resolved. Tasks run on Actionbooks: step-by-step flows that the business writes and approves, holding the rules, the tools the agent may call and the points where it hands off to a person in Delight Desk (Delight's own help desk) or an existing help desk. Trust OS is the governance layer around this: it decides which actions the agent may take alone and which need human approval, logs every decision and tool call, scores conversations, and moves changes through development, staging, gradual rollout or A/B tests, with versions that can be reverted and a switch that pauses the AI. Midas, launched the same day, is an AI agent for the business team rather than the customer: you describe a change in plain language, Midas writes it into an Actionbook, draws it as a flowchart, tests it against simulated customers, and nothing goes live until someone with approval rights publishes it; Delight says Midas is rolling out to customers in stages. Integrations cover help desks and CRMs (Salesforce, Zendesk, ServiceNow, Freshworks, Sprinklr), contact centers for voice handoff (Genesys, NICE CXone, Amazon Connect, Five9, Cisco Finesse, RingCentral), knowledge sources (Confluence, Notion, Google Drive, Amazon S3) and commerce and industry systems (Shopify, Recharge, ShipBob, ShipStation, Constructor.io, Navitaire, Housecall Pro), with custom APIs and webhooks wired in by Delight's Forward Deployment team. The tradeoffs: Customer Agent is sold through sales on an enterprise contract with no published price or self-serve trial (only the Delight Desk help desk is marketed as free, with charges per AI resolution at an unpublished rate), the developer documentation sits on a private site, and the claim that one agent beats specialized tools depends heavily on how much integration and Actionbook work your team and Delight's put in.
Delight.ai introduced Delight Customer Agent, one AI agent covering shopping, booking, support and retention on a shared customer history, and Midas, an AI agent that lets business teams build, test against simulated customers, improve and analyze their Customer Agent in natural language, with changes going live only after team approval. Delight says Midas is rolling out to customers in stages.
Delight released an MCP server that connects Claude Code, Claude.ai, ChatGPT, Cursor and Codex to live agent data, so teams can query resolution rates, transcripts and quality signals and create or update Actionbooks, tools, knowledge sources and agent configuration from their AI client.
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