8 tools · listed in dataset order, no ranking · 1 discontinued, listed last
This category holds three kinds of tool. Prompt-first generators (Midjourney, Ideogram, Leonardo) turn a text prompt into images and now add editors, upscaling, and video. Creative studios and agents built into a design workflow (Adobe Firefly, Figma Agent) generate or change assets inside the app where you already finish them. Workflow agents (Krea Agent, Comfy Agent) plan multi-step jobs across many models, from a chat brief or a ComfyUI node graph. Choose by the task, how much control you need over edits, where the result has to end up, and how the tool charges.
Midjourney Inc
AI Art Generator
Best for: Professional artists, designers, and creative agencies needing high-quality visuals
Leonardo.Ai (a Canva company)
AI Image & Video Generation Platform
Best for: Designers and creative teams who need repeatable, model-driven image and video generation with editing tools
Ideogram
AI Image Generator with Text Rendering
Best for: Marketers and designers who need AI-generated images with accurate, readable text baked in
Adobe
Adobe's All-in-One AI Creative Studio (Image, Video, Audio)
Best for: Creative professionals and agencies who want image, video, and audio generation with a commercially safe model option, especially those already working in Photoshop, Illustrator, and Express

Krea
Krea Agent: Chat-Based Creative Production Agent for Images, Video and Audio
Best for: Marketers, designers and small creative teams who produce campaign assets across images, video and audio and would rather brief one agent than switch between several model-specific tools
Comfy Org
Comfy Agent: In-App AI Agent That Builds, Edits, and Runs ComfyUI Workflows
Best for: ComfyUI users and creators on Comfy Cloud who want an agent to find models, wire, debug, and run node workflows while they keep full control of the graph, and newcomers who want ComfyUI's control without learning every node first
Figma
Figma Agent: AI Design Agent Built Into the Figma Design Canvas
Best for: Product designers and design-system teams already working in Figma Design who want an agent that edits their real files with their own components and variables, for exploration, bulk edits, documentation and acting on feedback
OpenAI
OpenAI's Retired Text-to-Image Model
Best for: No one today — use ChatGPT's image generation, the GPT Image API, or a dedicated image tool instead
For new images from a prompt, compare Midjourney, Ideogram, and Leonardo. Midjourney is used mainly for concept art and visual exploration, Ideogram focuses on images that contain words, such as posters and logos, and Leonardo adds custom model training for consistent characters or products. To change existing images inside a design tool, Firefly's Generative Fill works in Photoshop, and Figma Agent edits screens with your team's components. For jobs that chain several models, Krea Agent plans the steps from a chat brief, and Comfy Agent builds and runs ComfyUI node workflows you can inspect and reuse.
Ideogram says it has led on text rendering since launch, and Midjourney says its V8 models render text better than before; neither claim comes with independent test results on their pages, and we have not run a side-by-side test. Image quality depends heavily on the prompt and the model chosen. Firefly, Leonardo, and Krea also host partner models such as GPT Image, FLUX, and Google's models. Try your own prompts on free plans or trial credits before committing.
Terms differ by plan, not just by tool. Midjourney requires companies with more than $1M in yearly revenue to be on Pro or Mega to own their outputs, and images are public unless you use Stealth Mode on those plans. Ideogram and Leonardo free-plan images are public; Leonardo allows commercial use on every plan but gives full ownership only for private generations on a paid plan. Adobe says its own Firefly models are trained on licensed and public-domain content, and offers IP indemnification for select outputs only to eligible enterprise customers; most partner models are excluded. These are vendor terms summarized on the date below, not legal advice.
Each active image listing, using what each vendor publishes on its own site and in its terms, checked on October 15, 2026. We have not run the same prompts through every tool. DALL-E 3 is listed for reference only: OpenAI removed it from its API on May 12, 2026.
| Tool | Main task | Editing control | Setup and cost | Where it fits | Commercial use and privacy |
|---|---|---|---|---|---|
| Midjourney | Prompt-to-image for concept art and visual exploration; image-to-video clips | Variations, inpainting, outpainting, and plain-language edits in its editor | Easy; paid only, from $10/mo; no public API | Midjourney web app and Discord | Midjourney's terms grant you ownership of outputs, but companies over $1M revenue need Pro or Mega; public unless Stealth Mode (Pro, Mega) |
| Ideogram | Images with readable text: posters, logos, social graphics | Canvas with Magic Fill and Extend, editable text layers, layout control | Easy; free plan, paid from $20/mo; API billed separately; open weights for non-commercial use | Web app, API, and MCP server | Ideogram's terms say it claims no ownership of outputs and allow commercial use; free-plan images are public, private generation from Plus |
| Leonardo AI | Production imagery with consistent characters, products, or styles | Canvas inpainting and compositing; custom models trained on your images | Easy; free daily tokens, paid plans; API billed separately | Web app, API, SDKs, and MCP server | Leonardo says commercial use is allowed on every plan, with full ownership for private generations on paid plans; free-plan images are public |
| Adobe Firefly | Images, video, and audio for brand and campaign work | Generative Fill and other edits inside Photoshop, Illustrator, and Express | Easy; free credits, plans from $9.99/mo; credits also in Creative Cloud plans | Firefly web and mobile apps, Creative Cloud apps, Firefly API | Adobe says outputs of its own models are safe for commercial use; IP indemnification for select outputs only for eligible enterprise customers; most partner models excluded |
| Krea Agent | Turns one brief into a set of images, videos, and audio across many models | Agent reviews and edits its own results; you can redirect it in chat | Easy; available on the free plan; generations cost the same compute units as by hand | Krea web app and shared asset library | Krea's pricing lists a commercial license among paid-plan features and IP indemnification for Enterprise customers, with conditions |
| Comfy Agent | Builds, edits, debugs, and runs ComfyUI node workflows from plain language | Full node-level control; asks before running unless auto mode is on | Medium; Comfy Cloud only for now, local support announced; agent tokens and GPU time use Comfy Credits | ComfyUI canvas on Comfy Cloud | Comfy Cloud pricing says it includes full commercial rights for outputs |
| Figma Agent | Generates and edits UI screens and makes bulk design changes | Works with your team's components, styles, and variables on the canvas | Easy for Figma teams; uses Figma AI credits; Full seats on paid plans | Figma Design | Figma's AI terms say customers keep rights to their inputs and outputs |
Prices are the vendors' published starting figures in USD. Terms summarized from vendor pages; read the current terms before relying on them. Editorial comparison, not a ranking.
Substitutes vs complements
Midjourney, Ideogram, and Leonardo are substitutes for prompt-to-image work, and Krea Agent overlaps with them by calling several such models for you. Firefly in Photoshop and Figma Agent finish work inside a design file, so they often sit after a generator rather than replace one. Comfy Agent suits people who want a reusable pipeline instead of one-off generations.
Speed vs control
A chat brief or a single prompt is the fastest way to a result. Node workflows in ComfyUI, custom models in Leonardo, and edits inside Photoshop or Figma take longer to set up but make results repeatable and easier to adjust precisely.
Credits vs subscriptions
Nearly every tool here meters use with credits, tokens, or GPU time, and video or high-resolution output uses them much faster than still images. Midjourney is subscription-only; Ideogram, Leonardo, Firefly, and Krea have free allowances for testing.
Public vs private generations
Free plans on Ideogram and Leonardo and lower Midjourney plans make images publicly viewable. Use a plan with private generation for unreleased products or client work.
Adobe Firefly runs inside Photoshop, Illustrator, and Express, so generated or edited images stay in the file you are finishing. Figma Agent does the same for interface design, using your team's components and variables. Both are better fits for finishing work than standalone generators, which suit early exploration. See Adobe Firefly →
Choose Firefly if your work happens in Creative Cloud, you want image, video, and audio in one place, or your organization needs Adobe's enterprise indemnification for its own models. Choose Midjourney for prompt-first concept and style exploration, where you will take the image elsewhere to finish. Midjourney is paid only and has no public API; Firefly has a free allowance and an API. See Midjourney →
Ideogram is built around it: it positions text rendering as its specialty and adds layout control and editable text layers. Midjourney V8 and OpenAI's GPT Image models also claim better text than earlier versions. We have not benchmarked them, so test the exact copy you need, and check spelling before publishing. See Ideogram →
Usually, but the conditions depend on the plan. Midjourney requires companies with more than $1M in yearly revenue to be on Pro or Mega to own their outputs. Leonardo allows commercial use on every plan, but free-plan images are public and full ownership applies to private generations on paid plans. Adobe offers IP indemnification for select outputs only to eligible enterprise customers, mostly for its own models. Ownership terms do not settle trademark, likeness, or copyright questions about what an image depicts, so check the current terms and get legal advice for high-stakes uses.
A generator returns images for each prompt you write. An agent such as Krea Agent or Comfy Agent takes a goal, plans the steps, chooses models, and runs or edits the work across several generations. Agents save setup time on multi-asset jobs but spend credits on every step, so watch usage. See Krea Agent →
OpenAI removed DALL-E 3 from its API on May 12, 2026. OpenAI lists its GPT Image models as the replacements in the API, and ChatGPT creates images with OpenAI's newer image models. See ChatGPT →
For animating images into video, editing footage, or adding voiceover.
For tools that create and schedule social posts, including the images in them.
Vendor facts in this guide last checked October 15, 2026 against: Midjourney plans, Midjourney terms of service, Midjourney private creations, Ideogram 4.0, Ideogram plans, Ideogram licensing, Leonardo commercial usage, Adobe Firefly plans, Adobe's approach to generative AI, Adobe partner models, Krea Agent plans and credits, Krea pricing, Comfy Agent, Comfy Cloud pricing, Figma Agent launch, Figma AI terms, OpenAI deprecations. Picks and tradeoffs are editorial judgments.