Mojo
Demandbase · Mojo by Demandbase: B2B Marketing Agent for Paid Media and Marketing Ops
Mojo is Demandbase's B2B marketing agent that connects to your ad platforms, marketing automation and CRM to build and launch campaigns, check tracking, watch pacing, move wasted spend and report on pipeline, within write permissions you set. It suits paid media managers, demand generation leads and marketing ops teams at mid-market B2B companies.
Best for
Mid-market B2B marketing teams running paid media and ABM on Google, LinkedIn and Meta with Salesforce and Marketo or HubSpot, who want an agent to execute and monitor campaigns under set approval rules
Not ideal for
B2C or ecommerce advertisers, teams whose main need is content or social posting, stacks built on ad or CRM tools outside Mojo's integration list, and organizations that need an API or self-hosting
Who it's for
Paid media managers, demand generation leads and marketing operations teams at mid-market B2B companies
Capabilities
- Turns a campaign brief into a multichannel plan with audiences, channels and budget allocation, then builds and launches it across paid networks
- Checks UTM parameters and conversion tracking before a campaign starts spending
- Monitors spend pacing across ad platforms against budget and pipeline goals, flags drift and reallocates underperforming spend
- Connects paid activity to Salesforce pipeline and breaks results down by audience, persona or campaign
- Marketing ops checks: lead flow QA from form fill to CRM sync and routing, account and territory routing checks, attribution reconciliation and duplicate or sync-gap detection
- Four write modes per workspace (Read Only, Guarded, Trusted, Autonomous) that decide which actions run on their own and which wait for approval
- Logs every change with its reasoning, and the Mojo site says any change can be rolled back in one click
- Routines that run prompts or saved workflows on a schedule, pausing for approval in Slack when a write needs sign-off
- Built-in Skills for budget pacing, lead flow audits and marketing retrospectives, plus custom Skills and workflows written in Markdown, JSON or YAML
- Structured Campaign records with hypothesis, goal, audience, messaging, channels, flight dates, budget and pause conditions
- Memory of preferences, timezone, formatting and team facts across sessions, which you can view or clear in chat
Limitations
- Works with a fixed list of supported integrations in the docs. HubSpot is marked early access, and the MCP connectivity mentioned in the launch announcement is not documented
- No public API or self-hosted deployment is documented
- The Plus plan's $200/month price is labelled limited-time intro pricing, and the pricing page says current pricing may change
- Usage is metered in daily credits shared across the organization, and the Free plan allows only a few automations per day
- Mojo does not remember specific results from earlier conversations and re-runs queries to answer again
- The docs warn that small differences from platform-reported numbers are normal because of attribution windows, timezones and reporting lag
- No SOC 2 or other compliance certification is stated on the security page, which directs security questions to a privacy contact email
- Launched in September 2026, so there is little independent track record yet
Use cases
- Launching a LinkedIn and Google Ads campaign from one brief, with UTM and conversion tracking checked before spend starts
- Running a weekly budget pacing check as a Routine and pausing campaigns that have had no conversions after two weeks
- Tracing why leads from a webinar form never reached sales, from Marketo program enrollment through Salesforce routing
- Reconciling paid-channel attribution against Salesforce pipeline for a quarterly marketing retrospective
- Checking account and territory assignments against routing rules before a new ABM program
Our take
Mojo's pitch is execution rather than advice: it works inside the ad accounts, Marketo or HubSpot and Salesforce that a B2B team already runs, and the write modes make it easy to start in Read Only or Guarded and loosen control as trust builds. The marketing ops checks (lead flow, routing, attribution) may be as useful as the campaign building, because they cover tedious cross-tool work that rarely gets done. The caveats are that it is weeks old, the integration list is fixed, and Plus pricing is an intro offer. The Free plan includes every feature, so a trial on read-only reporting and pacing costs little before you let it touch budgets.
Who should use it
B2B paid media and demand generation teams on Google, LinkedIn and Meta, marketing ops managers who spend time chasing lead-flow and attribution gaps between Marketo or HubSpot and Salesforce, and Demandbase customers who want an agent that uses their account data.
Who should skip it
Consumer and ecommerce advertisers, teams that mainly need content or social publishing, companies whose ad or CRM tools are not on Mojo's list, and anyone who needs a documented API, self-hosting or a formal compliance certification before connecting ad accounts.
Strengths
- Operates ad platforms, marketing automation and CRM directly instead of only drafting recommendations
- Write modes and approval prompts give clear control over what the agent may change on its own
- Every decision is logged with reasoning, which helps when reviewing budget moves
- Free plan includes every feature and unlimited users, and paid plans are priced per organization rather than per seat
- Covers marketing ops checks such as lead flow, routing and attribution, not just ad buying
Weaknesses
- Limited to the tools on its integration list, with HubSpot still early access
- Plus pricing is a limited-time intro price that may change
- No public API or self-hosting
- New product with little independent track record
Mojo pricing
Free
$0
- Every feature
- Unlimited users
- A few automations per day
- No credit card required
Plus
$200
Billed monthly
- Per organization, cancel anytime
- Every feature and unlimited users
- 20 times the daily automations of Free
- Labelled limited-time intro pricing
Custom
Custom
- Daily automation volume set to your needs
- Priced per organization through sales
Free tier limits: Every feature and unlimited users, but only a few automations per day.
Note: All plans are priced per organization with unlimited seats. Usage is measured in daily credits shared across the organization that reset each day. The pricing page says current pricing is available for a limited time and may change.
Technical specs
Where Mojo excels
Pre-launch tracking QA
Mojo checks UTM parameters and conversion tracking before spend starts, which catches the setup errors that otherwise break attribution for a whole flight.
Weekly pacing and waste review
A Routine can run the Budget Pacing skill every week across Google Ads, LinkedIn Ads and Meta Ads, and if a budget change needs sign-off while nobody is in the chat, it pauses and asks for approval in Slack.
Lead flow audit
The built-in Lead Flow Audit skill traces leads from ad click to form fill to CRM record to opportunity, with conversion rates and drop-off at each step.
Mojo vs. competitors
Mojo vs. Blaze
Blaze plans, writes and publishes marketing content such as social posts, blogs, email and ads. Mojo focuses on running and monitoring B2B paid campaigns and marketing ops inside ad platforms, marketing automation and CRM.
Mojo vs. Clay
Clay is a spreadsheet-style GTM platform for prospect data enrichment and outbound workflows. Mojo works on the paid media and demand generation side, launching campaigns, moving budget and checking lead flow into the CRM.
Mojo vs. Agentforce
Agentforce is Salesforce's platform for building agents grounded in Salesforce CRM and Data 360. Mojo is a ready-made marketing agent that connects to Salesforce alongside ad platforms, Marketo or HubSpot and Demandbase.
Frequently asked questions
What is Mojo by Demandbase?
Mojo is a B2B marketing agent from Demandbase. It connects to ad platforms, marketing automation, CRM and analytics tools, and then builds and launches campaigns, checks tracking, monitors pacing, reallocates spend, audits lead flow and reports on performance, within write permissions you set.
How much does Mojo cost?
Mojo's pricing page lists a Free plan ($0, every feature, unlimited users, a few automations a day), Plus at $200/month per organization with 20 times the daily automations (labelled limited-time intro pricing), and a Custom plan through sales. Usage is counted in daily credits shared across the organization.
Does Mojo make changes without approval?
That depends on the write mode. Read Only never writes, Guarded (the default) runs low-risk writes and asks before risky ones, Trusted asks only before destructive actions, and Autonomous runs all writes without prompting. Scheduled Routines that hit an approval pause and ask in Slack.
Which tools does Mojo integrate with?
The docs list Google Ads, LinkedIn Ads, Meta Ads, Campaign Manager 360, Salesforce, Marketo, HubSpot (early access), GA4, Demandbase, Slack and Google Docs, Drive, Sheets and Slides. The Mojo site also shows LinkedIn Lead Gen, BigQuery and Gong, and Demandbase's launch announcement says Mojo can connect to tools that support MCP.
Is Mojo the same as the Mojo programming language?
No. This Mojo is a marketing agent from Demandbase at trymojo.ai. It is unrelated to the Mojo programming language from Modular.
Integrations & fit
Alternatives to consider
Blaze
Small businesses and small marketing teams that want one tool to create and publish on-brand content across channels
Paid
Clay
GTM and RevOps teams that want to design custom prospecting and enrichment workflows across many data sources
Freemium
Salesforce
Companies whose customer data, service processes, and sales workflows already run on Salesforce and that want agents acting directly on that data across service, sales, commerce, and employee support
PaidAbout Mojo
Demandbase launched Mojo on September 15, 2026 as a separate product on its own site, trymojo.ai. You connect your stack over OAuth (Google Ads, LinkedIn Ads, Meta Ads, Campaign Manager 360, Salesforce, Marketo, HubSpot in early access, GA4, Demandbase, Slack and Google Workspace files) and then ask Mojo for work in plain language, for example to show campaigns with no conversions and pause any that have run for 14 days or more. On the paid media side it turns a brief into a multichannel plan with audiences and budget, checks UTM parameters and conversion tracking before launch, monitors pacing against pipeline goals, flags drift and reallocates spend. On the marketing ops side it traces lead flow from form fill through CRM sync and routing, checks account and territory assignments, reconciles attribution and finds duplicates and sync gaps. Control is set per workspace with four write modes: Read Only, Guarded (the default, where risky writes wait for approval), Trusted and Autonomous. Changes are logged with their reasoning, and the site says any change can be rolled back in one click. Campaigns are stored as structured records (hypothesis, goal, audience, channels, flight dates, budget, pause conditions), and Routines run prompts or saved workflows on a schedule. When a scheduled run needs an approval, Mojo pauses and asks in Slack. Built-in Skills cover budget pacing, lead flow audits and marketing retrospectives, and you can write your own in Markdown, JSON or YAML. What sets it apart from content-focused marketing AI is that it operates the ad accounts and CRM directly. The tradeoffs: it is brand new, it works with a fixed list of documented integrations (HubSpot is still early access), no public API is documented, and the $200 Plus price is labelled limited-time intro pricing.
Updates from Mojo
Demandbase announced Mojo, a B2B marketing agent that builds, runs and optimizes cross-channel campaigns and learns from each one, available at trymojo.ai.
Are you the founder? Claim this listing →