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OwlyWriter AI

Hootsuite · AI Writing Assistant for Social Media

Open OwlyWriter AI

Hootsuite's built-in AI writing assistant that generates social media captions, post ideas, and repurposes content inside the Hootsuite dashboard.

PricingPaid
Setupeasy
Runs onWeb
APINo
Open sourceNo
DocsYes
CategoryMarketing
Social MediaAI WritingHootsuiteContent RepurposingCaption Generation

Best for

Hootsuite users who want AI-assisted social caption writing without leaving their existing workflow

Not ideal for

Teams not on Hootsuite, or anyone needing multi-channel content beyond social posts

Who it's for

Social media teams already using Hootsuite who want to speed up post creation

Capabilities

  • AI-generated social media captions and post ideas
  • Content repurposing from URLs and existing posts
  • Trending topic suggestions
  • Integrated directly into Hootsuite's scheduling workflow
  • Tone and style adjustments for different platforms

Limitations

  • Only available inside Hootsuite — requires a Hootsuite subscription
  • Limited to social media post formats — no blog, email, or ad copy
  • Not a standalone product
  • Quality of suggestions depends on the input and topic

Use cases

  • Generating social captions quickly inside an existing Hootsuite workflow
  • Repurposing blog posts and articles into social media updates
  • Getting post ideas based on trending topics in your industry
  • Teams already on Hootsuite who want faster content creation

Integrations & fit

Hootsuite
Good fit forStartup / small team, Enterprise
Pricing modelPaid· Paid subscription required
See pricing on OwlyWriter AI →

Alternatives to consider

Ocoya

Ocoya

Teams that want AI copywriting, scheduling, and analytics in a single social media platform

Paid
Blaze

Blaze

Solo marketers and small teams who need multi-channel content drafts quickly with consistent brand voice

Freemium

About OwlyWriter AI

OwlyWriter AI is Hootsuite's integrated AI assistant for social media content. It generates post captions, suggests content ideas based on trending topics, and repurposes existing content — such as turning a blog post into a set of social updates. Because it lives inside Hootsuite, it works directly with your existing scheduling, publishing, and analytics workflow. There is no separate app or login. OwlyWriter AI is available on Hootsuite's paid plans and is not sold as a standalone product. It is most useful for teams already using Hootsuite who want to speed up their content creation without leaving the platform. It does not handle long-form writing, email, or ad copy — it is focused specifically on social media post generation within the Hootsuite ecosystem.

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