Spira AI
Spira AI · Spira AI: Social Media Agent That Makes, Schedules, and Posts Short-Form Video
Spira AI is a hosted social media agent that generates short-form videos and images, writes captions, schedules and publishes posts, and tracks views and engagement per channel. You set up AI influencer personas and automated series that keep producing new posts. It suits founders, small brands, and creators who need a steady stream of TikTok, Reels, and Shorts content but have no one to make it.
Best for
Founders, small brands, e-commerce sellers, and solo creators who need a regular flow of short-form social video, have no production team, and are comfortable with AI personas and credit-based pricing
Not ideal for
Teams that already produce their own content and mainly need scheduling across many networks, brands that need guaranteed review workflows and documented compliance, and anyone who needs self-hosting or a public API
Who it's for
Founders, small and mid-size brands, e-commerce sellers, local businesses, and creators who want social content produced and posted for them
Capabilities
- Influencer Agents: AI personas with a defined identity, appearance, voice, and point of view, plus memory of your brand and audience, which you brief and review in chat (3 on Creator, up to 10 on Growth)
- Automated series that write a new script on each run from a prompt, trending topics, or a reference channel, render the video, and publish on a set schedule, with an optional approval step
- Spira Maxima video model: turns a script, a photo plus a script, product photos, or an existing recording into a finished 9:16 video with presenter, motion graphics, B-roll, captions, and music, up to 90 seconds on Growth
- Brand Machine, a persistent workspace that stores the files, memory, and skills your agents work from, and a SuperAgent included on paid plans
- Image and video generation inside the same app with third-party models, including Seedance 2.0 and 2.5, Kling 3.0, Wan 3.0, MiniMax H3, GPT Image 2 and 2.5, and Nano Banana Pro
- Node-based canvas for mapping a content workflow step by step and then running it manually or on a schedule
- Post composer with AI captions, per-platform previews, a multi-account queue, and a content calendar
- Per-channel analytics for views, likes, and shares on published posts, fed back into the next round of content
- Standalone tools for avatar videos from a script, text to speech, script to video, and video dubbing in 12 languages
Limitations
- Supported networks are listed inconsistently across Spira's own pages: the pricing page names TikTok, X, and LinkedIn for posting, other pages name TikTok, Instagram, and YouTube, and the scheduler page connects X, TikTok, LinkedIn, and YouTube, so confirm your network in the app before committing
- Marketing pages say posts can publish without review, but Spira's Terms of Service (updated July 26, 2026) say every post is previewed and explicitly approved before it goes to a connected account, so how hands-off it really runs is unclear
- No help center or product documentation is published, the homepage FAQ answers on supported platforms and time commitment were still placeholder text in October 2026, and the Terms of Service still describe Spira as a creator advertising platform that connects brands with creators on YouTube, TikTok, Instagram, and Facebook
- Usage is billed in credits that vary by model, length, and resolution, and agent text requests also use credits, so the cost of a month of posting is not fixed in advance
- Plan credits do not roll over, and subscriptions are generally non-refundable
- On the free plan, outputs are public by default and Spira may use them in its galleries and marketing, and the terms let Spira use uploaded content and outputs to train its models
- Scheduling and unlimited social account automation are listed on Growth, not Creator, and API access is listed only on the custom Enterprise plan
- Hosted only: no self-hosted deployment is documented, and generation depends on the third-party models Spira routes to
- Spira also sells pre-warmed TikTok accounts and, on Enterprise, hosted accounts run on dedicated phones with US IPs; TikTok's Community Guidelines treat using automation to run many accounts as spam, so check platform rules before relying on these services
Use cases
- Running a faceless educational TikTok or Shorts channel from an automated series that scripts and posts a new video several times a week
- Creating a branded AI presenter persona for a small product company and having it publish product explainers and tips
- Turning product photos and a short script into vertical promo videos with captions and music for TikTok and Reels
- Keeping a founder's LinkedIn and X accounts active after a launch with scheduled posts generated from brand material
- Testing several content angles across multiple accounts and reading per-post views and likes to see which to continue
Our take
Spira is built for the company or creator whose problem is that nothing gets made, not that posts are hard to schedule. Influencer personas, automated series, and the Maxima video model all aim at producing finished short-form posts with little effort, and having analytics next to generation closes the loop that separate tools leave open. The weak spots are clarity and control: official pages disagree on which networks are supported and whether posts go out without review, there is no help center, and free-plan outputs are public by default. Try it on the free plan with one real account, confirm the network and approval behavior you need, and treat any AI persona as something you have to disclose.
Who should use it
Founders and small brands that want a TikTok, Reels, or Shorts presence without hiring a creator, e-commerce sellers turning product photos into promo videos, and solo creators who want help scripting and producing daily short-form posts.
Who should skip it
Social teams that already produce content and need wide network coverage and approval workflows, regulated brands that need documented compliance and review controls, and developers who need a public API or self-hosting.
Strengths
- Creates the content as well as scheduling it, so a channel can run without a separate production step
- Spira Maxima returns a finished post with presenter, captions, and music rather than raw clips
- Many current image and video models in one app, paid from one credit balance
- Free plan with 50 monthly credits and a low-priced Creator plan for testing
- Analytics sit next to creation, so results can inform the next batch
Weaknesses
- Supported networks and the approval flow are described inconsistently across official pages
- No help center or product documentation
- Credit costs vary by model and length, and unused plan credits expire
- Free-plan outputs are public by default, and uploaded content may be used for model training
- No public API on self-serve plans and no self-hosting
- Sells pre-warmed TikTok accounts, a practice that can conflict with TikTok's rules on inauthentic and automated accounts
Spira AI pricing
Free
$0
- 50 credits per month
- Limited trial access to Brand Machine, Influencer Agent, and premium models
- Spira Maxima videos up to 20 seconds
- Outputs public by default
Creator
$15
Billed monthly
- 1,200 credits per month (up to about 800 images or 340 Seedance videos, by Spira's estimate)
- Brand Machine and SuperAgent
- 3 Influencer Agents
- All image and video models, watermark removal
- Generate and post to TikTok, X, and LinkedIn
- $144 billed annually; $9 introductory first month on monthly billing
Growth
$29 to $159
Billed monthly
- 2,500, 5,000, or 15,000 credits per month ($29, $59, or $159)
- Up to 10 Influencer Agents
- Generate and schedule posts
- Unlimited social account automation
- Spira Maxima videos up to 90 seconds
- $228, $468, or $1,188 billed annually
Enterprise
Custom
Billed annual
- Custom usage limits and volume discounts
- Tailored agentic system and API services
- Done-for-you service
- Enterprise security and privacy
Free tier limits: 50 credits per month, limited trial access to premium features, Spira Maxima videos up to 20 seconds, and outputs public by default under the Terms of Service.
Note: Credits pay for each generation based on model, duration, and resolution, and agent text requests also use credits. Spira Maxima costs $0.15 per second of finished video (50% off during its launch month). Plan credits refresh each cycle and do not roll over; extra credit packs can be bought. Subscriptions renew automatically and are generally non-refundable.
Technical specs
Modalities
Text, Image, Video, Audio
Available models
Where Spira AI excels
Faceless explainer channel for a niche topic
An automated series can pull a topic from a prompt or trending subjects, write a script, render a video, and publish on a fixed cadence, which keeps a channel active without daily production work.
Product promo videos for a small online store
Spira Maxima can take product photos and a short script and return a vertical video with captions and music, ready to schedule for TikTok and Reels.
Post-launch social presence for a startup
An Influencer Agent briefed with the product's site and brand material can keep generating posts after launch day, with per-post analytics showing which angles get views.
Spira AI vs. competitors
Spira AI vs. Blaze
Blaze is an AI marketing platform that plans and publishes social posts, blog articles, emails, and ads, with a managed-service option. Spira is narrower and video-first, centered on AI personas and automated short-form video series. Blaze fits a small team that needs content across many marketing channels, while Spira fits a brand whose main channel is short-form social video.
Spira AI vs. Ocoya
Ocoya combines AI copywriting, image and short-video generation, scheduling across many social networks, and a REST API and MCP server. Spira puts more weight on generating finished videos and running AI personas, and lists fewer networks. Ocoya suits teams that publish to many platforms or want API access, and Spira suits those who mainly need the video content made.
Spira AI vs. Pexo
Pexo is a conversational video agent that produces finished launch videos, product ads, and explainers, but does not publish or schedule them. Spira Maxima covers similar short social videos and Spira then posts and measures them. Pexo fits teams that want a revisable video from a brief, and Spira fits those who want the whole posting loop.
Frequently asked questions
What does Spira AI do?
Spira AI is a social media agent. It generates short-form videos and images with AI, writes captions, schedules and publishes posts to connected social accounts, and tracks views, likes, and shares. You can create AI influencer personas that keep a brand context and memory, and automated series that script, render, and publish new posts on a schedule.
How much does Spira AI cost?
There is a free plan with 50 credits a month. Creator costs $15 a month ($9 for the first month on monthly billing, or $144 a year) for 1,200 credits and 3 Influencer Agents. Growth costs $29, $59, or $159 a month for 2,500, 5,000, or 15,000 credits ($228, $468, or $1,188 a year) and adds scheduling, up to 10 Influencer Agents, and unlimited social account automation. Enterprise is custom. Credits are consumed per generation and per agent request, plan credits do not roll over, and extra credit packs can be bought.
Does Spira AI post automatically, or do I approve each post?
Spira's marketing says automated series can either wait for your approval or publish straight through. Its Terms of Service, last updated July 26, 2026, say you will see a preview and must explicitly approve each post before Spira publishes it to a connected account. Check how approval works in your account before relying on fully hands-off posting.
Which social networks does Spira AI support?
Spira's pages mention TikTok, YouTube, Instagram, X, and LinkedIn, but the lists differ: the pricing page names TikTok, X, and LinkedIn for posting, while its Postiz comparison says automations publish natively to TikTok, Instagram, and YouTube. Confirm the network you need inside the app.
Is content made with Spira AI labeled as AI-generated?
Spira's homepage says every post is AI-generated or AI-processed and says so. Its Terms of Service make you responsible for labeling AI content as each platform requires and say Spira applies C2PA-style metadata and labeling where applicable.
What is Spira Maxima?
Spira Maxima is Spira's own social video model, launched in October 2026. From a script, a photo plus a script, product photos, or a recording, it produces a vertical MP4 with a presenter, motion graphics, B-roll, captions, and music, plus a suggested caption and hashtags. Videos can be up to 20 seconds on Free, 60 seconds on Creator, and 90 seconds on Growth, at $0.15 per second.
Does Spira AI sell TikTok accounts?
Yes. Alongside posting to accounts you already own, Spira offers pre-warmed TikTok accounts that are handed over to you, and its Enterprise plan lists hosted accounts with US IPs and physical device traffic. TikTok's Community Guidelines count using automation to run many accounts as spam, so read the platform's rules before using purchased or hosted accounts.
Does Spira AI have an API?
Not on self-serve plans. API services are listed on the custom Enterprise plan, and the Spira Maxima page says API access and MCP and CLI integrations for Claude Code and Codex are in development.
Integrations & fit
Alternatives to consider
About Spira AI
Spira starts where a scheduler stops. Instead of queueing content you already made, it makes the content too. You can create an Influencer Agent with its own persona, look, voice, and brand context, chat with it about goals and ideas, and let it turn approved ideas into posts. You can also set up automated series, which write a fresh script on each run from a prompt, trending topics, or a reference channel, render the video, and publish on the schedule you set. Brand Machine, which Spira describes as your agents' cloud computer for files, memory, and skills, holds the brand material the agents work from, and a node-based canvas lets you map and reuse a content workflow. Spira Maxima, a social video model launched in October 2026, turns a script, a photo plus a script, product photos, or an existing recording into a finished vertical video with a presenter, motion graphics, B-roll, captions, and music, plus a caption and hashtags to post with it. Other generation runs on third-party models such as Seedance, Kling, Wan, MiniMax, GPT Image, and Nano Banana Pro, all paid for in credits. Plans run from a free tier with 50 credits a month to Creator at $15 a month ($9 for the first month) and Growth at $29 to $159 a month, and posts carry analytics back into the same dashboard. The tradeoffs: the public site lists different social networks on different pages, the marketing says posts can go out without review while the Terms of Service say every post is previewed and approved first, there is no help center, free-plan outputs are public by default, and Spira also sells pre-warmed TikTok accounts, which may conflict with TikTok's rules against using automation to run many accounts. It is a good fit when the bottleneck is producing content at all, and a weak fit for teams that already have a content pipeline and need broad network coverage or strict brand review.
Updates from Spira AI
Spira launched Spira Maxima, a video model post-trained on short-form social video that turns a script, a photo, product shots, or a recording into a finished vertical post with presenter, motion graphics, B-roll, captions, and music. It costs $0.15 per second of video, with 50% off during the launch month. Spira says video editing, MCP and CLI integrations for Claude Code and Codex, and API access are in development.
Spira launched a version aimed at Product Hunt makers, positioning its social growth agents as a way to keep a product's channels posting after launch day.
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