Sydekick
Synup · Autonomous Local Marketing Agent for Multi-Location Brands
Sydekick is Synup's local marketing agent for agencies and multi-location businesses, executing listings, review, social, local SEO, reporting, and AI-search tasks across locations.
Best for
Agencies, franchises, and multi-location brands that want one supervised agent to execute recurring local-marketing work at portfolio scale
Not ideal for
Businesses without a local-presence workflow, teams needing self-hosting, or high-volume users who want uncapped agent usage
Who it's for
Local-marketing teams managing listings, reputation, social content, and search visibility for multiple clients or business locations
Capabilities
- Creates, updates, and synchronizes business listings across more than 100 publishers
- Monitors reviews and prepares or publishes responses in each client's brand voice
- Schedules localized social posts and recurring multi-step marketing playbooks
- Tracks local rankings and visibility in AI answer engines
- Supports manual review, rule-based auto-approval, bulk approval, and an audit trail
- Exposes a versioned REST API and an MCP server (188 tools across 17 domains, OAuth 2.1 with PKCE) for Claude Desktop, Cursor, and other MCP clients
Limitations
- Pricing scales by managed location, making the entry tier most suitable for one location
- Agent actions consume monthly credits; additional credits may be needed for heavier workloads
- Parallel agent capacity ranges by plan, beginning with one agent chat on Solo
- No self-hosted deployment is documented
Use cases
- Correcting changed hours or contact details across every listing directory
- Drafting and approving review responses for multiple client locations
- Publishing location-specific social posts on a recurring schedule
- Running local SEO audits and prioritizing locations that lost ranking
- Checking whether locations appear in ChatGPT, Gemini, and Perplexity answers
Our take
Sydekick is built for one job: running local-presence work — listings, reviews, local social posts, rankings, and AI-search visibility — across many locations or clients. Its value comes from Synup's publisher network and location data, plus approval modes and an audit trail that let an agency prove what was done for each client. Pricing scales with locations, and agent work draws down credits, so estimate your monthly volume before choosing a tier; the launch credit allowances only apply to accounts opened by September 30, 2026. For general content creation or social scheduling without a local-listings need, broader marketing tools fit better.
Who should use it
Agencies, franchises, and multi-location brands that manage listings, reviews, and local SEO for many locations and want an agent to do the recurring work under approval rules.
Who should skip it
Single-location businesses that only need occasional review replies, teams whose marketing has no local-search component, and anyone who needs self-hosting or uncapped agent usage.
Sydekick pricing
Solo
$49/month ($39/month billed annually)
Billed monthly
- 1 location
- 20,000 monthly credits (launch allowance)
- 1 parallel agent chat
- Shared agent environment
Premium
$299/month ($239/month billed annually)
Billed monthly
- Up to 10 locations
- 200,000 monthly credits (launch allowance)
- 3 parallel agent chats
- White labeling
Pro
$499/month ($399/month billed annually)
Billed monthly
- Up to 25 locations
- 600,000 monthly credits (launch allowance)
- 5 parallel agent chats
- Dedicated agent environment
Scale
$899/month ($719/month billed annually)
Billed monthly
- Up to 50 locations
- 1,200,000 monthly credits (launch allowance)
- 10 parallel agent chats
- Dedicated agent environment
Enterprise
Custom
- 50+ locations
- Custom credits and parallel capacity
- Custom compute and storage
Free tier limits: A 14-day trial includes one location and $50 in AI credits.
Note: Annual billing saves 20%. The displayed credit allowances are quadrupled for launch; Synup says accounts created on or before September 30 keep those allowances while the account remains open. Extra credits are bought in blocks at the plan's rate. Plans are monthly and can be cancelled at the end of a billing period; they otherwise differ by location count, credits, parallel capacity, shared vs dedicated agent environment, and white labeling (Premium and above).
Technical specs
Modalities
Text, Images, Structured business data
Sydekick vs. competitors
Sydekick vs. Blaze
Blaze focuses on generating and scheduling brand content; Sydekick also changes listings, manages reviews, and works across local-search surfaces.
Sydekick vs. Ocoya
Ocoya centers on social content and scheduling, while Sydekick spans listings, reputation, local SEO, AI visibility, and social publishing.
Sydekick vs. Lindy
Lindy is a general workflow-agent builder; Sydekick is preconfigured around local-marketing data, publishers, approvals, and multi-location operations.
Frequently asked questions
What does Sydekick do?
Sydekick executes local-marketing tasks across listings, reviews, social publishing, local SEO, AI-search visibility, and reporting for one or many locations.
Can Sydekick publish without approval?
Yes, when configured to do so. Manual and semi-auto modes route actions to an approval inbox, while full-auto mode can skip review; completed actions remain in the audit trail.
How much does Sydekick cost?
Solo is $49/month (about $39/month billed annually) for one location. Premium is $299/month for up to 10 locations, Pro $499 for up to 25, and Scale $899 for up to 50, with 20% off on annual billing; Enterprise pricing is custom.
Does Sydekick support APIs and MCP?
Yes. Synup documents a versioned REST API (bearer key or OAuth) and an MCP server over Streamable HTTP with OAuth 2.1 (PKCE, Dynamic Client Registration), usable from Claude Desktop, Cursor, and other MCP clients.
Integrations & fit
Alternatives to consider
Blaze
Small businesses and small marketing teams that want one tool to create and publish on-brand content across channels
Paid
Ocoya
Teams that want AI copywriting, scheduling, and analytics in a single social media platform
Paid
Lindy
Individual professionals and small teams who want an AI assistant that works across their actual email, calendar, and CRM without building explicit automation flows
PaidAbout Sydekick
Sydekick turns Synup from a monitoring dashboard into an execution layer for local marketing. Teams can ask it to correct business listings, respond to reviews, publish localized social content, run SEO audits, monitor AI-answer visibility, and prepare scheduled reports across an entire portfolio. Repeatable skills and multi-step playbooks carry workspace, client, and location context into recurring work. Manual, semi-automatic, and full-auto approval modes determine which actions need review, while the audit trail records completed decisions. The product is strongest for organizations managing many locations; pricing is location-based (from $49/month, or about $39/month billed annually), agent work consumes credits, and lower tiers limit parallel agent chats.
Updates from Sydekick
Synup launched Sydekick as the action-taking center of its rebuilt local-marketing platform, with scheduled playbooks, approvals, and immediate customer availability.
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