11x
11x · AI Digital Workers for Outbound and Inbound Sales
AI digital workers for go-to-market teams: Alice, an outbound AI SDR that runs research, outreach, and follow-up across email, LinkedIn, and phone, and Julian, an AI phone and inbound agent for speed-to-lead and qualification.
Best for
Sales teams with a validated outbound motion that want to scale prospecting and follow-up without adding SDR headcount
Not ideal for
Teams still defining their ICP or messaging, or teams that only need lightweight enrichment instead of full outreach execution
Who it's for
Sales leaders and revenue operations teams scaling outbound and inbound without hiring more SDRs
Capabilities
- Autonomous AI SDR that researches accounts and contacts
- Runs multi-channel sequences across email, LinkedIn, and phone
- Built-in company and lead database, plus managed deliverability and mailbox health
- Julian: AI phone and inbound agent that calls leads back within about 60 seconds and books meetings
- Manages multi-step follow-ups without manual intervention
- Syncs prospecting and engagement activity into CRM
- Configurable ICP, persona targeting, and messaging guardrails
Limitations
- Annual contracts starting at $3,750/month for Alice — no self-serve or free tier
- Output quality depends on the clarity of ICP and messaging the team provides
- Cold outbound still requires deliverability monitoring and compliance review by the team
- Not a replacement for sales strategy, positioning, or pipeline review
- Less suited if the team only needs lightweight enrichment or CRM notes
Use cases
- Scaling outbound prospecting without proportional SDR headcount
- Automating multi-step email sequences against a defined ICP
- Researching and qualifying target accounts at volume
- Keeping CRM activity in sync with AI-run outreach
Our take
11x's pitch is that AI digital workers can run the SDR motion end-to-end — research, drafting, sequencing, and follow-up — rather than just assist a human SDR. That framing is strongest when the team already has a validated outbound motion: clear ICP, tested messaging, and reliable deliverability hygiene. In that setup, 11x is closer to adding SDR capacity than buying a tool. The honest caveat is that AI scales whatever inputs it gets — so an unclear ICP or weak messaging produces noisy outbound at scale rather than usable pipeline. Teams that get the most value keep a human review queue for replies; 11x includes its own lead data and deliverability tooling, though some teams still add a dedicated enrichment layer for sharper lists.
Who should use it
Sales teams with a working outbound motion who want to scale prospecting and follow-up without hiring more SDRs, and who have an operator able to maintain ICP, messaging, and reply-handling queues.
Who should skip it
Teams still defining ICP or messaging — AI SDRs amplify weak inputs. Also avoid if you mainly need data enrichment (Clay) or CRM pipeline visibility (Pipedrive) rather than outbound execution.
Strengths
- End-to-end outbound execution rather than just data or drafting
- Designed to scale a working outbound motion without more SDR headcount
- CRM-synced so AI activity stays visible to revenue and ops teams
Weaknesses
- Annual pricing from $3,750/month with no self-serve tier to evaluate
- Scales whatever ICP and messaging you give it — weak inputs produce weak outreach at scale
- Cold outbound still requires the team to manage deliverability, compliance, and review
11x pricing
Alice Growth
From $3,750/month
Billed annual
- 2,000 prospects/month
- Up to 5 end users
Alice Pro
Contact sales
- 5,000 prospects/month
- Up to 10 users
Alice Enterprise
Contact sales
- 10,000+ prospects/month
- Unlimited users
Julian Voice Growth
From $5,333/month
Billed annual
- 2,000 calls/month
Julian Chat Growth
From $2,417/month
Billed annual
- 3,000 chats/month
Free tier limits: No free tier or self-serve plan.
Note: Billed annually by default, with no setup fees. Email and phone infrastructure, CRM sync, knowledge base, and onboarding are included.
Where 11x excels
Scaling outbound without proportional SDR headcount
Once the motion works at small scale, 11x handles the repetitive prospecting and sequencing that would otherwise need more human SDRs — freeing them to focus on qualified replies.
Running multi-step email sequences against a defined ICP
Sequences with research-backed personalization at meaningful volume are slow for humans and a natural fit for an AI digital worker running them in parallel.
Keeping AI-run prospecting visible in the CRM
Built-in CRM sync means AI activity does not live in a parallel tool — pipeline and ops teams see what the AI did alongside what human reps did.
11x vs. competitors
11x vs. Artisan
Both pitch AI sales employees for outbound. The decision usually comes down to product fit and integrations with your CRM and sequencer — evaluate both on a real ICP and sequence before choosing.
11x vs. Apollo.io
Apollo AI is part of a broader sales intelligence and engagement platform with prospecting data, sequencing, and AI assists. 11x is narrower and more agent-shaped — built specifically around the autonomous SDR motion rather than a full GTM platform.
11x vs. Clay
Clay is a GTM data enrichment and workflow builder, not an SDR. Use Clay to build custom prospecting and enrichment workflows; use 11x when you want the AI to actually run outbound sequences against the resulting lists.
Frequently asked questions
Is 11x an AI SDR or a sales platform?
11x sells AI digital workers rather than a general sales platform: Alice, an AI SDR that runs outbound prospecting, outreach, and follow-up end-to-end, and Julian, an AI phone and inbound agent for speed-to-lead, qualification, and meeting booking.
Does 11x work without an existing outbound motion?
It can run outreach, but it scales whatever ICP and messaging the team configures. Teams without a validated outbound motion typically see better results refining their strategy first rather than scaling untested outreach via an AI SDR.
How is 11x priced?
Alice starts at $3,750/month billed annually (Growth: 2,000 prospects/month, up to 5 users); Pro and Enterprise are custom. Julian Voice starts at $5,333/month and Julian Chat at $2,417/month. There is no free tier or self-serve plan, and no setup fees.
Does 11x integrate with my CRM?
Yes — CRM sync (Salesforce, HubSpot) is included on all tiers, so AI-run prospecting activity is logged in the same place as human SDR activity.
11x vs Artisan: how do they compare?
Both market AI sales employees for outbound. The right pick usually depends on integrations with your existing CRM and sequencer, plus how each product performs against your specific ICP and messaging — pilot both before committing.
Integrations & fit
Alternatives to consider
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PaidAbout 11x
11x positions its products as AI "digital workers" for sales — most notably Alice, an AI SDR that runs outbound prospecting end-to-end: identifying target accounts, researching contacts, and running multi-channel sequences across email, LinkedIn, and consented phone calls, backed by a built-in real-time company and lead database and managed deliverability. Its second worker, Julian, handles inbound: it calls new leads back within about 60 seconds, qualifies them against your ICP, and books meetings across phone, chat, SMS, WhatsApp, and email. The pitch is that the digital worker handles the SDR motion that would otherwise need human headcount, with humans focused on reviewing pipeline and closing. 11x is best suited to teams that have already validated an outbound motion and want to scale it without hiring more SDRs — not for teams still figuring out their ICP or messaging. Pricing is published but annual: Alice starts at $3,750/month (Growth), Julian Voice at $5,333/month, and Julian Chat at $2,417/month, with higher tiers custom and no self-serve plan or free tier. The platform is built around the assumption that the company has clear targeting and a defined outbound playbook; if those are weak, the AI SDR will scale weak outreach.
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