Broccoli

• Answering no-heat, no-cool or burst-pipe calls after hours and booking the job, or dispatching the on-call technician, without an answering service
• Covering overflow and weekend calls for a call center that cannot staff every hour
• Calling Google LSA, Yelp and Angi leads within moments of arrival, before the homeowner tries the next contractor
• Filling a slow week's board with tune-up, membership renewal and open-estimate campaigns
• Scoring every human CSR call and turning missed bookings into callbacks
• Running one set of call flows, booking rules and voices across many locations or franchise brands

Broccoli's case rests on depth in one vertical. A general AI receptionist can answer a contractor's phone, but Broccoli books into ServiceTitan or Housecall Pro using the shop's own job types, dispatch fees, service areas and price rules, dispatches the on-call technician for emergencies, and then works the rest of the front office: lead response, renewals, open estimates, empty-board campaigns and QA on every human call. The tradeoffs are the usual ones for a sales-led vertical product. There is no public price, API or self-serve trial, the headline booking and go-live numbers are the vendor's own, and fit depends on whether your field-service system is one it integrates with natively. Contractors who already run ServiceTitan and lose calls after hours or at peak are the clearest fit; ask for a pilot on your real call mix and measure booking rate and transfers against your own CSRs.

About Broccoli

Broccoli was built for one industry. Its founders started in 2024 by working out of a Sacramento plumbing company's office, and the product still speaks the language of a contractor's call center: job types, dispatch fees, service areas, technician capacity, after-hours rules, memberships and open estimates. The center of the product is Inbound. An AI CSR (the default persona is called Dane) answers calls day or night, works out the problem, checks the service area and the board, quotes from the business's own pricing rules, and books the job in the field-service system, or dispatches and notifies the on-call technician for an emergency. An AI receptionist greets callers, routes transfers in place of a phone tree and blocks spam calls. When a caller needs a person, the agent transfers to a number the business chooses with the call context, falls back to a backup number or a callback, and can hand off to a human backup call center that Broccoli offers; anything it cannot handle, such as a billing question, goes to a task dashboard. Around that sit four more products. Outbound runs voice and SMS campaigns, including membership renewals, open-estimate follow-up, happy calls, appointment reminders that reschedule on the spot, and an agent that fills empty slots on a slow board by calling past customers and open leads; Broccoli says a campaign can be set up from a plain-language request and launches only after you approve it. Speed to Lead calls or texts new leads from Google Local Services Ads, Yelp, Angi, Thumbtack and Meta as they arrive. QA & Coaching scores every call, coaches human CSRs, flags missed bookings for a second-chance callback, and reclassifies calls, while back-office agents review tomorrow's jobs to correct job types and review completed jobs for missed opportunities. AI Chat & Scheduling adds a website chat, a scheduling widget and Reserve with Google bookings. The CRM integrations it names are ServiceTitan (Broccoli says it is a certified partner), Housecall Pro, AccuLynx and Salesforce, with custom integrations built for other systems. Customization happens in a dashboard rather than through an API: you change greetings, job types, transfers and scheduling rules yourself, ask a built-in assistant called Ask Brocc questions about your calls, and choose a voice in Voice Studio, which can clone a staff member's voice from a short recording, generate one from a description, or use one of 30+ library voices in English accents and Spanish. Buying is sales-led. There is no public pricing, self-serve signup or developer documentation; each customer gets an implementation manager and a success manager, and Broccoli says most customers go live in 2 days to a week. Its headline figures, such as an 85%+ booking rate and fewer than 5% of callers asking for a human, are the vendor's own and worth testing on your own call mix.