Incredible
Incredible (Norditech AB) · Incredible: Voice-First Desktop AI Agent That Works in Your Own Apps, Browser, and Files
Incredible is a desktop app for Mac and Windows that takes a task by voice or typing and carries it out on your own computer: it clicks and types in your signed-in browser, edits local Word, Excel, PowerPoint, and PDF files, and acts in connected apps such as Gmail, Slack, and Notion. It suits non-technical office, sales, operations, and finance staff who want repetitive computer work handed off without building automations.
Best for
Non-technical knowledge workers in sales, operations, finance, recruiting, and support who do repetitive work across web portals, spreadsheets, email, and legacy business apps on a Mac or Windows PC and want to hand it off by voice instead of building automations
Not ideal for
Linux users, people who browse in Safari or Firefox, teams that need a developer API or self-hosting, anyone who wants a free or local-model assistant, and users who mainly need research, writing, or coding help rather than actions in their apps
Who it's for
Non-technical professionals and teams at small and mid-sized companies and enterprises who spend time on repetitive computer work in browsers, spreadsheets, email, and business systems
Capabilities
- Push-to-talk activation: hold a key (fn on Mac) and say the task, or type it into the bar at the top of the screen; the microphone is open only while the key is held or hands-free mode is switched on
- Screen context on activation, so it can act on the email, form, spreadsheet, or slide currently open without you describing it
- Browser control through a Chrome Web Store or Edge Add-ons extension: works in its own grouped tabs in your signed-in browser, clicks, types, fills forms, and uploads or downloads files on any website
- App catalog connections (Gmail, Outlook, Slack, Google Calendar, Notion, HubSpot, Trello and more, via Pipedream) with each action labelled Read, Create and change, or Delete
- Custom MCP servers (such as Lovable or an internal company system) added by web address, with optional access key or sign-in, and a per-server setting to let look-ups run without asking
- Creates, edits, sorts, and converts local files, including Word, Excel, PowerPoint, and PDF
- Teach a task: in hands-free mode, do a job once while narrating it, and Incredible saves it as an editable task that follows the steps as instructions rather than replaying clicks
- Scheduled tasks (a report every Friday, a check every hour) and Autopilot tasks that trigger when a condition in a connected app is met, with an activity log of checks and runs
- Approval before anything is sent, changed, or deleted, with the option to edit a step first or stop the task at any time
- Knowledge, Contacts, and Vocabulary settings so it remembers facts about your work, the right email addresses, and your jargon
- System-wide dictation that types cleaned-up speech wherever the cursor is
- Team workspaces where saved tasks, notes, and vocabulary can be shared, with per-seat plans and invoice billing for larger teams
Limitations
- No free plan: a 7-day Pro trial without a card, then at least $50 per seat per month
- Usage limits are described only as relative multiples (Max 3x, Ultra 10x of Pro) with daily, weekly, and monthly meters; when a meter fills, Incredible pauses until it resets
- Desktop only: requires macOS 13 or Windows 10 or later; no Linux app or mobile app is documented
- Browser automation works only in Chrome and other Chromium-based browsers; Safari and Firefox are not supported
- Instructions and screen or page context are processed by third-party cloud AI models that Incredible does not name publicly (its privacy policy offers a subprocessor list on request), so it is not an offline or local-model assistant
- Autopilot polls connected apps on an interval (every 30 minutes by default), and its trigger has to be visible in a connected app
- Teaching works best for jobs done the same way every time; Incredible's own guide says it cannot learn a job you do differently each time
- No public API, SDK, or self-hosted deployment is documented
- The free trial is per individual account; a team plan starts paid
Use cases
- Entering rows from a spreadsheet into a web portal or CRM that has no import function or API
- Teaching it how you file a supplier invoice in your ERP, then running that task weekly or whenever an invoice email arrives
- Turning an email of introductions into new HubSpot contacts and drafted follow-ups
- Combining and checking data across several large Excel sheets open on your screen
- Finding a meeting time from a long email thread and sending the calendar invite
- Collecting a month of receipts from your inbox, renaming them, and filing them for accounting
Our take
Incredible is aimed at the work that integration tools miss: the supplier portal, the old ERP, the spreadsheet that has to be retyped into a web form. Because it operates your own signed-in browser and files and learns a process from one narrated run, a non-technical team can automate a task in minutes instead of commissioning an integration. The cost of that convenience is a paid seat for every user, usage limits you only learn by hitting them, dependence on unnamed cloud models, and Chromium-only browser support. It is worth a trial for teams with a few clearly repeatable back-office jobs; it is a poor fit if what you mainly need is an AI for research and writing, or an automation you can drive programmatically.
Who should use it
Operations, finance, sales, recruiting, and support staff on Mac or Windows who repeat the same steps across web portals, spreadsheets, and email, small companies without the budget or skills to build integrations, and teams that want to share taught processes across seats.
Who should skip it
Linux users and Safari or Firefox users, developers who want an API or scriptable automation, organizations that require self-hosting or local models, budget-conscious individuals who need a free tier, and people who mostly need research, writing, or coding help.
Strengths
- Works in your own signed-in browser and apps, including portals and legacy systems with no integration
- Learn-by-showing: narrate a job once and it becomes a reusable, editable task
- Asks before sending, changing, or deleting anything by default
- Runs on both macOS and Windows
- Scheduled and event-triggered Autopilot tasks without building a workflow
- SOC 2 Type 2 report and ISO 27001:2022 certification listed on its trust center
Weaknesses
- No free plan; Pro starts at $50 per seat per month after the trial
- Usage limits are relative multiples, not published quotas
- Browser automation is Chromium-only
- Relies on third-party cloud AI models it does not name publicly
- No API, Linux app, or self-hosting
Incredible pricing
Pro
$50 per seat
Billed monthly
- Full assistant with no features locked
- Answers from what is on your screen
- Works in your browser and connected apps
- Web search
- Optional personalized onboarding and email support from the team
Max
$179 per seat
Billed monthly
- 3x the usage of Pro
- Priority support
- Feature requests prioritized
- Optional onboarding for the whole team
Ultra
$500 per seat
Billed monthly
- 10x the usage of Pro
- Priority support
- Optional shared Slack or Microsoft Teams channel with the founders
Free tier limits: No free plan. A 7-day trial includes everything in Pro with no card required; it is one per workspace and starts in the app after download.
Note: Usage is metered per person (today, this week, this month) and Incredible pauses when a meter fills until it resets. A team has one plan for all seats, seat changes are prorated, and larger teams can pay by invoice with custom terms.
Technical specs
Modalities
Voice, Text, Screen context
Where Incredible excels
Invoice entry into an ERP
Incredible's guide walks through teaching it how to upload a supplier invoice to an ERP once, then running it on demand, on a schedule, or on Autopilot when invoice emails arrive, with payments and sends waiting for approval.
Spreadsheet-to-web-form data entry
For portals with no import or API, it fills the form row by row in your own signed-in browser, which avoids building a scraper or an RPA script.
Turning emails into CRM records and follow-ups
With the email on screen, one spoken request can create contacts in a CRM like HubSpot and draft the replies, with each send shown for approval first.
Incredible vs. competitors
Incredible vs. Claude Cowork
Claude Cowork is Anthropic's task execution, now part of the main Claude app on paid Claude plans, available on desktop (including Linux), web, mobile, and a Chrome side panel, with a built-in browser in the desktop app for web tasks. Incredible is a separate, voice-first desktop app for Mac and Windows that works in your own signed-in Chromium browser and learns processes you show it once. Cowork fits people who already pay for Claude and also want research and writing; Incredible fits teams focused on repetitive actions in business apps.
Incredible vs. OpenHuman
OpenHuman is an open-source (GPL-3.0) desktop agent for macOS, Windows, and Linux with a local memory store, bring-your-own-key and local model options, and approval gates. Incredible is closed-source and paid per seat, with no model choice, but adds narrate-once task teaching and a polished voice-first workflow aimed at non-technical staff.
Incredible vs. Muse
Meta Muse is a consumer personal agent that works in a dedicated cloud computer with its own browser, aimed at everyday errands from a phone, the web, or a Mac. Incredible works in the browser and apps on your own Mac or Windows PC, signed in as you, and is aimed at business back-office tasks.
Incredible vs. Grok Bot
Grok Bot runs named bots on a persistent shared cloud computer that signs into your apps and keeps working while you are away, on paid Cursor or SuperGrok plans. Incredible runs on your own desktop, with your own logins, and is started by voice for tasks you would otherwise do yourself.
Frequently asked questions
What does Incredible do?
Incredible is a desktop AI agent for Mac and Windows. You hold a key and say a task, or type it, and it does the work on your computer: clicking and typing in your own browser, editing local Word, Excel, PowerPoint, and PDF files, and acting in connected apps such as Gmail, Slack, Google Calendar, and Notion. It asks before anything is sent, changed, or deleted.
How much does Incredible cost?
Pricing is per seat, billed monthly: Pro is $50, Max is $179 with 3x Pro's usage, and Ultra is $500 with 10x Pro's usage. Every plan has the same features. A 7-day trial of Pro needs no card, and larger teams can pay by invoice.
Does Incredible run on Windows and Linux?
It runs on macOS 13 Ventura or later and Windows 10 or later. No Linux version is documented. For web tasks it needs its extension in Chrome or another Chromium-based browser such as Edge, Brave, or Arc; Safari and Firefox are not supported.
How do you teach Incredible a task?
Turn on hands-free mode (fn + Space on Mac, Ctrl + Alt + Space on Windows), say what you are about to show, and do the job while explaining each step. When you turn hands-free off, Incredible saves it as a task you can rename and edit, then run by name, on a schedule, or on Autopilot.
Is Incredible always listening or watching my screen?
Incredible says it only listens while you hold the activation key (or while you have hands-free mode switched on, for example when teaching a task) and only looks at your screen after you activate it. Task context is sent to third-party AI providers under agreements that prohibit training on your data.
Is Incredible SOC 2 compliant?
Its trust center states that Norditech AB, the company behind Incredible, holds a SOC 2 Type 2 report and ISO 27001:2022 certification, both issued by Sensiba, and Incredible describes itself as GDPR compliant.
Incredible vs Claude Cowork: what is the difference?
Claude Cowork is Anthropic's task execution built into the Claude app on paid Claude plans, using a built-in browser in the desktop app or a Chrome side panel, alongside research and writing. Incredible is a standalone, voice-first desktop agent for Mac and Windows that works in your own signed-in Chromium browser, local files, and connected apps, and lets you teach it a process by doing it once while narrating.
Integrations & fit
Alternatives to consider
Anthropic
Professionals with recurring document, spreadsheet, or research workflows who already pay for Claude and want them done autonomously
Paid
TinyHumans
Individuals and solo operators on macOS, Windows, or Linux who want a desktop agent that keeps a local, readable memory of their email, chat, and work apps and can act across them, without wiring API keys or running a server
Freemium
Meta
U.S. consumers comfortable in Meta's ecosystem who want a background agent to handle errands, purchases, forms, and planning with approval gates
Freemium
SpaceXAI
Individuals and teams already paying for Cursor or SuperGrok who want delegated, always-on agents that act in their real web apps and ask before anything consequential goes out
PaidAbout Incredible
Incredible sits at the top of the screen as a small bar. You hold a key (fn on a Mac), say what you need, and it does the work in the same places you would: in your own Chromium browser through an extension, signed in as you, on any website including CRMs, ERPs, supplier portals, and admin panels with no integration; in files on your machine; and in apps you connect through its catalog (the vendor cites 3,000+, connected via Pipedream) or MCP servers you add by web address. When you activate it, it can see the page or document in front of you, so "reply to this" or "fix this slide" needs no extra explanation. Its most distinctive feature is teaching: switch on hands-free mode, do a job once while talking it through, and Incredible saves it as a task that it follows as instructions rather than a click recording, so a moved button does not break it. Saved tasks can then run on a schedule or on Autopilot, which checks a connected app (every 30 minutes by default) and acts when a condition is met, such as an invoice email arriving. By default it asks before anything is sent, changed, or deleted, and Autopilot runs can be told to proceed without asking. Pricing is per seat: Pro at $50 a month, with Max ($179) and Ultra ($500) offering 3x and 10x the usage and no features locked to higher tiers, after a 7-day trial that needs no card. Norditech AB, the Swedish company behind it, reports a SOC 2 Type 2 report and ISO 27001:2022 certification on its trust center. The tradeoffs: it runs only on macOS 13+ and Windows 10+, browser automation does not support Safari or Firefox, task reasoning is done by third-party cloud AI models it does not name publicly, there is no free plan or documented developer API, and usage limits are expressed as relative multiples rather than published quotas.
Updates from Incredible
Incredible launched on Product Hunt for the third time with the tagline "Vibe computing. Control your computer with your voice," presenting the Mac and Windows desktop agent.
Incredible announced that it had raised 26.5 million SEK (about $2.7M) in total pre-seed funding from Nordic investors Spintop Ventures and Starbright Invest, plus angel investors.
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