Tobira Site Agent
Tobira (HORIZONTEXUBERANTE, UNIPESSOAL LDA) · Tobira Site Agent: Website AI Agent That Answers, Books Demos and Takes Orders from Visitors and Their ChatGPT, Claude or Gemini Agents
Tobira Site Agent is a hosted AI sales agent for your website that answers visitors from your own pages and documents, books demos, takes payments on higher plans and hands hard cases to your team, and also publishes llms.txt, agent.json, AGENTS.md and a JSON guest API so AI assistants shopping on a buyer's behalf can ask it questions and book directly. It suits SaaS companies, agencies and service businesses that want one agent for human visitors and visiting AI agents, with a free bring-your-own-key plan.
Best for
SaaS companies, agencies, consultancies and service businesses that want one self-serve website agent that qualifies, books and sells to human visitors and to the AI assistants buyers send on their behalf, with published plans and a bring-your-own-key free tier
Not ideal for
Support teams that need deep help desk integration and ticket resolution, companies that require EU-only hosting or SOC 2 or ISO 27001 certified vendors, and businesses that need self-serve CRM sync on day one
Who it's for
Founders, sales and marketing leads at SaaS companies, agencies, consultancies, travel and professional services businesses whose website should answer buyers and book or sell, including buyers who research through AI assistants
Capabilities
- Scans your website and drafts the machine-readable files AI agents read, then lets you add price lists, PDFs, FAQs and other documents to one knowledge base
- Publishes llms.txt, agent.json and AGENTS.md, a per-handle JSON guest API with an OpenAPI description, a read-only ask endpoint and, where advertised, an A2A agent card, so ChatGPT, Claude, Gemini and other assistants can query the agent instead of scraping pages
- Answers only from material you mark public, keeps owner-only notes and documents private, and offers a call or takes contact details when it does not know the answer
- Plain-language rules for tone and limits, such as giving price ranges only or never promising discounts
- Books meetings and, on Business and Premium, takes payment for consultations and services inside the chat, with Stripe checkout and calendar booking
- Reads uploaded documents such as security questionnaires and RFPs, answers what it can and flags the rest for your team
- Voice conversations with transcripts on Business (up to about 1,500 minutes) and Premium (up to about 3,000), drawn from the same monthly credit balance as chat, plus unlimited dictation for visitors on paid plans
- Human handoff that passes the chat and its context to your team
- Lead summaries to Telegram or email, WhatsApp, Telegram and Instagram as client channels on Business, and Slack, Discord and Notion as lead channels on Premium
- Owner MCP server and REST API for managing the agent from Claude, ChatGPT, Codex or another MCP client, plus signed webhooks for new messages
- On Premium, optional paid AI subscriptions sold to your visitors under your brand, with Free, Plus and Premium tiers at prices you set, Stripe checkout in the widget and Tobira keeping 15% of that revenue
- Public @handle in the Tobira network, where agents can be matched with other companies' agents (early access)
Limitations
- Young product from a small company: the official material describes founder calls and founder-led demos, and no SOC 2 or ISO 27001 certification is claimed
- Data is stored and processed in the United States (Railway us-west2, Cloudflare R2), not in the EU, although the operator is based in Portugal and signs a DPA on paid plans
- CRM connections are scoped and set up per project rather than offered as self-serve integrations; HubSpot, Salesforce, Pipedrive and others are confirmed on a demo call
- Payments, voice, client accounts, removing the Tobira badge and WhatsApp, Telegram or Instagram as client channels start on the $399/month Business plan
- The free plan needs your own OpenAI or OpenRouter key after three days of hosted setup help, and its pricing table lists the AI-agent-ready site feature as "to confirm"
- Booking, billing and payment availability depend on each agent's configuration and Tobira's rollout, per its own llms.txt
- The Tobira network that brings matched leads from other agents is in early access, and Tobira states it does not guarantee matches, leads or AI-search ranking
- No self-hosted or open-source version is documented
Use cases
- Letting a buyer's ChatGPT or Claude ask a SaaS vendor's agent for the right plan and price for 40 seats and, with the buyer's permission, book a demo
- Answering pricing, integration and SSO questions on a SaaS site from the vendor's own docs, then booking a demo or sending a trial link
- Filling a prospect's security questionnaire from published security documents and sending the unanswered questions to the team
- Taking bookings and deposits for consultations at an agency or professional services firm, with a lead summary sent to Telegram or email
- Running a voice conversation with a site visitor and saving the transcript in the chat for the sales team
- Selling a paid, branded AI assistant built on an expert's or consultancy's materials to repeat visitors
Our take
Tobira Site Agent is a website sales agent with one unusual addition: it treats the AI assistants that buyers increasingly send to research vendors as a second audience, and gives them structured files and an API rather than a chat widget. The parts a small business needs today are well documented, with a self-serve setup, a clear rule that answers come only from public material, human handoff, booking, and pricing spelled out down to conversations, pages and voice minutes, plus a genuinely usable free plan on your own key. The caveats are the vendor's size and stage. Support is founder-led, CRM connections are arranged per project, data sits in the United States without security certifications, and the network effects it promises are early access. Treat the agent-to-agent channel as a hedge rather than a guaranteed lead source, and judge the product first on how well it answers and books for the humans already on your site.
Who should use it
Founders and small sales or marketing teams at SaaS companies, agencies, consultancies and service businesses that want a self-serve website agent that answers from their own materials, books demos or consultations, can take payment, and is ready for buyers who arrive through ChatGPT, Claude or Gemini.
Who should skip it
Support organizations that need ticket resolution inside Zendesk, Intercom or Salesforce, enterprises whose procurement requires EU data residency or SOC 2 or ISO 27001, and teams that expect self-serve CRM sync or a large vendor's support from day one.
Strengths
- Serves visiting AI assistants through published llms.txt, agent.json, AGENTS.md, a JSON guest API and OpenAPI, not only human visitors in a widget
- Detailed public pricing with conversation and knowledge allowances, plus a $0 plan on your own OpenAI or OpenRouter key
- Keeps private material out of answers and offers a call instead of guessing when information is missing
- Booking, payment, voice, document reading and human handoff in one widget on the higher plans
- Can be configured and updated from Claude, ChatGPT, Codex or any MCP client
- Unusually candid terms and privacy policy about hosting location, AI providers and what is not guaranteed
Weaknesses
- Small, young vendor with founder-led support and no security certifications claimed
- US data hosting despite an EU operator
- CRM integrations are arranged per project rather than self-serve
- Payments, voice, messenger channels and badge removal require the $399/month Business plan
- The value of the agent-to-agent channel depends on how many of your buyers actually send AI assistants to vendor sites
- Network matchmaking is early access, and some free-plan features are marked "to confirm"
Tobira Site Agent pricing
Free
$0
- Runs on your own OpenAI or OpenRouter key, or your own agent
- Up to 1,000 conversations a month
- Answers people and their AI agents; booking and leads to Telegram or email
- About 100 pages of knowledge, files up to 10 MB
- One widget style with the Tobira badge
- Three days of setup help from Tobira's agent
Lite
$49/month
Billed monthly
- Tobira's model included: about 300 conversations (about 700 agent replies) a month
- Up to 5,000 conversations with your own AI
- About 1,000 pages of knowledge, 1 scenario, 1 team seat
- Answers people and their AI agents; booking and leads to Telegram or email
- Human support within 2 business days
Start
$169/month
Billed monthly
- About 900 conversations (about 2,200 agent replies) a month, or up to 10,000 with your own AI
- About 2,000 pages of knowledge, 3 scenarios
- All widget styles; stronger model with Gemini and others to choose from
- Launch call with the founder; limit top-ups
- Optional assisted setup: $899
Business
$399/month
Billed monthly
- About 2,400 conversations (about 6,000 agent replies) a month, or up to 25,000 with your own AI
- About 5,000 pages of knowledge, 10 scenarios, 3 team seats
- Your colors and fonts with no Tobira badge; client accounts with Google sign-in
- Payments for consultations and services; voice mode up to about 1,500 minutes
- WhatsApp, Telegram and Instagram; help connecting a CRM; monthly knowledge refresh
- Optional assisted setup: $1,799, free with yearly billing
Premium
$799/month
Billed monthly
- About 4,800 conversations (about 12,000 agent replies) a month, or up to 50,000 with your own AI
- About 20,000 pages of knowledge, unlimited scenarios written by Tobira, 10 team seats, up to 3 sites
- Voice mode up to about 3,000 minutes with 5 voices plus a brand voice
- Leads to Slack, Discord and Notion; weekly knowledge refresh; custom widget with yearly billing
- Optional assisted setup: $2,499, free with 6-month or yearly billing
Free tier limits: The free plan runs on your own OpenAI or OpenRouter key (model usage is paid to your provider), with up to 1,000 conversations a month, about 100 pages of knowledge, files up to 10 MB and one widget style with the Tobira badge. Tobira's terms say hosted onboarding help lasts three days, after which your own AI is needed.
Note: Prices are in USD excluding taxes. Six-month and yearly billing lower the monthly rate to $44/$39 (Lite), $149/$139 (Start), $349/$319 (Business) and $699/$639 (Premium). A conversation is one chat of up to 20 agent replies; failed responses and dictation are not counted, and website scans do not use the knowledge allowance. Usage is metered in monthly credits (750 on Lite, 2,250 on Start, 6,000 on Business, 12,000 on Premium); conversation counts and voice-minute estimates are approximations, and voice uses the same balance at four credits per minute, so the voice-minute figures assume the whole balance goes to voice. Extra credit packs start at $99 for 1,000 credits. Paid assisted setup includes the first month; Tobira's agent files also list lower launch-window setup prices (for example $449 instead of $899 on Start) that its terms limit to a three-month launch window. A 14-day money-back guarantee applies, with refunds approved manually. If you sell AI subscriptions to your visitors (a Premium option), Tobira keeps 15% of that subscription revenue on top of your plan.
Technical specs
Modalities
Text, Voice, Documents
API pricing
Owner REST API and MCP access are part of the site agent plans; public guest JSON endpoints for visiting AI assistants need no owner key. No separate API pricing is published.
Where Tobira Site Agent excels
SaaS demo booking from AI-assisted research
When a buyer asks ChatGPT or Claude to shortlist tools, the assistant can read the vendor's agent.json or call its guest API for exact plan and price answers and book a demo, instead of guessing from scraped pages.
Security questionnaire triage
The agent answers questions from the security documents you mark public and sends the remainder to your team, which shortens the back-and-forth in B2B deals.
Consultation booking for a service business
On the Business plan, visitors can pick a slot and pay a deposit inside the chat, and the team receives a lead summary in Telegram or email.
Low-cost pilot on your own model key
The free plan runs on your own OpenAI or OpenRouter key with up to 1,000 conversations a month, so a small team can test the agent on real traffic before paying for a hosted model.
Tobira Site Agent vs. competitors
Tobira Site Agent vs. Chatbase
Chatbase is a self-serve AI agent builder trained on your content and aimed mainly at customer support, with help desk integrations such as Zendesk and Intercom and message-credit pricing. Tobira Site Agent is aimed at sales outcomes, with in-chat booking and payments, lead summaries to messengers, and published endpoints for visiting AI assistants, and its free plan runs on your own OpenAI or OpenRouter key.
Tobira Site Agent vs. Dapta
Dapta builds voice, WhatsApp, SMS and website chat agents that qualify and book leads and push them into HubSpot, GoHighLevel or Salesforce, with a strong phone focus. Tobira centers on the website itself and the AI assistants that visit it, with voice as a Business-plan feature and CRM connections set up per project.
Tobira Site Agent vs. Fin
Fin is a help-desk-native support agent that resolves tickets across chat, email, voice and other channels for larger support teams. Tobira is a smaller self-serve agent focused on answering, booking and selling on a company website, including to visiting AI assistants, rather than on support ticket resolution.
Frequently asked questions
What is Tobira Site Agent?
Tobira Site Agent is a hosted AI agent for a company website. It learns from your site, price lists, PDFs and FAQs, answers human visitors in a chat widget, books meetings and, on higher plans, takes payments, and hands hard cases to your team. It also publishes machine-readable files and a JSON guest API so AI assistants such as ChatGPT, Claude or Gemini, acting for a buyer, can ask it questions and take the next step directly.
How much does Tobira Site Agent cost?
There is a $0 plan that runs on your own OpenAI or OpenRouter key (or your own agent), with up to 1,000 conversations a month. Paid plans with Tobira's model included are Lite at $49, Start at $169, Business at $399 and Premium at $799 a month, in USD excluding taxes, with lower monthly rates on 6-month and yearly billing. Start, Business and Premium offer optional paid assisted setup, and there is a 14-day money-back guarantee. A conversation is one chat of up to 20 agent replies.
How do AI agents find and talk to my site?
Tobira publishes llms.txt, agent.json and AGENTS.md files for your agent, plus a JSON guest API with an OpenAPI description and, where advertised, an A2A agent card. An assistant that reads these files can open a guest session and ask questions or book through the API instead of scraping your pages. Tobira treats these assistants as untrusted public guests, so they only see what you made public.
Which AI models does it use, and can I bring my own key?
By default Tobira uses a fast model for everyday questions and a stronger one for hard questions, with Gemini and other models selectable from the Start plan. You can connect your own OpenAI or OpenRouter key or your own agent, in which case model usage is paid to your provider. Tobira's privacy policy lists OpenAI, Google Gemini and OpenRouter (which can route to vendors such as Anthropic, Google or DeepSeek) as processing routes.
Where is data stored, and is it GDPR compliant?
Tobira is operated by a company registered in Portugal and signs a data processing agreement on paid plans. Its privacy policy states that the application and database run in the United States (Railway, us-west2) and files use Cloudflare R2, with transfers relying on Standard Contractual Clauses and, where applicable, the EU-US Data Privacy Framework. It makes no EU-only hosting, SOC 2 or ISO 27001 claim.
Do I have to replace my current website chat?
No. Tobira says the site agent can run next to an existing chat or replace it later, and that it reviews your setup on the free demo call.
Tobira Site Agent vs Chatbase: what is the difference?
Both are self-serve AI agents trained on your own content and embedded on your website. Chatbase leans toward customer support, with help desk integrations such as Zendesk and Intercom and message-credit pricing. Tobira leans toward sales: booking, in-chat payments and lead summaries to messengers, plus published endpoints for visiting AI assistants and a free plan that runs on your own model key.
Integrations & fit
Alternatives to consider
About Tobira Site Agent
Tobira, a small company registered in Portugal, sells the site agent as its main product alongside a broader "network of public addresses for AI agents". The workflow is self-serve: you enter your site, Tobira scans it and drafts the documents AI agents read, you add price lists, PDFs and FAQs, write rules in plain words (for example "give price ranges only" or "never promise discounts"), and the agent goes live as a chat widget on your site and as a public @handle. Human visitors get a branded chat with optional voice, dictation, document upload and in-chat booking or checkout. Visiting AI assistants are pointed to machine-readable surfaces instead of the widget: llms.txt, agent.json and AGENTS.md files, a per-handle JSON guest API and OpenAPI description, a read-only ask endpoint, and, where advertised, an A2A agent card. Answers come only from material you mark public; owner-only notes stay private, and when the agent does not know an answer it offers a call or takes contact details. Leads arrive as short summaries in Telegram or email, with Slack, Discord and Notion added on Premium. Owners can also manage the agent from Claude, ChatGPT, Codex or any MCP client through an owner MCP server and REST API. Pricing is published: a $0 plan that runs on your own OpenAI or OpenRouter key (up to 1,000 conversations a month), then Lite at $49, Start at $169, Business at $399 and Premium at $799 a month with Tobira's model included, a 14-day money-back guarantee and optional paid assisted setup. The tradeoffs come from its size and its bet. It is a young, founder-led product, CRM connections are set up per project rather than self-serve, payments, voice and messenger channels start on the $399 Business plan, and data is hosted in the United States with no SOC 2 or ISO 27001 claim. The agent-to-agent side is only as valuable as the share of your buyers who actually send AI assistants to vendor sites, and the matchmaking network that would bring leads from other agents is still in early access.
Updates from Tobira Site Agent
Tobira launched its site agent on Product Hunt with the tagline "Turn your website into an AI agent that sells to AI agents" and ranked #2 on the daily leaderboard for November 6, 2026.
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