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Ideogram

Ideogram · AI Image Generator with Text Rendering

Open Ideogram

An AI image generator with unusually strong support for readable text within images, making it well-suited for logos, posters, and typographic designs — now with open-weight Ideogram 4.

PricingFreemium
Setupeasy
Runs onWeb · API · Self-hosted
APIYes
Open sourceNo
DocsYes
CategoryImage Generation
Image GenerationText RenderingTypographyLogosMarketingOpen Weights

Best for

Marketers and designers who need AI-generated images with accurate, readable text baked in

Not ideal for

Complex illustration work or use cases requiring manual layer-by-layer vector design control

Who it's for

Designers and marketers who need AI-generated images with accurate, readable text baked in

Capabilities

  • Reliable text rendering inside generated images
  • Ideogram 4.0 model with structured JSON prompting (open weights, non-commercial license)
  • Canvas with Magic Fill and Extend, plus an Editor
  • Editable text layers
  • Character consistency and Style Reference
  • Custom model training on your own images
  • Transparent-background generation
  • Batch generation (Pro) and an MCP server

Limitations

  • Editing is image-focused — not a substitute for full layout or vector design tools like Illustrator or Figma
  • Free tier offers limited weekly credits and public generations only
  • Open weights are non-commercial; commercial self-hosting requires a paid license
  • API is billed separately from app subscriptions

Use cases

  • Generating posters and banners with readable text
  • Creating logo concepts and typographic visuals
  • Producing social media graphics with embedded copy
  • Rapid visual ideation for marketing campaigns
  • Generating illustrated quotes and announcement graphics

Ideogram pricing

Free

Free

  • Weekly slow credits for eligible accounts
  • Public generations only

Plus

$20/month

Billed monthly

  • $15/month billed annually ($180/year)
  • 1,000 priority credits/month
  • Unlimited slow credits and private generation

Pro

$60/month

Billed monthly

  • $42/month billed annually ($504/year)
  • 3,500 priority credits/month
  • Batch generation

Team

$30/user/month

Billed monthly

  • $20/user/month billed annually
  • 1,500 credits per user/month
  • 2-user minimum

Enterprise

Custom

  • Private custom models
  • Volume API discounts

Free tier limits: Weekly free slow credits for eligible accounts; public generations only.

Note: Credit top-ups are $4. The API is pay-as-you-go and billed separately. Ideogram 4 open weights: free for non-commercial use; Self-Serve Commercial License from $300/month (10,000 images/month).

Technical specs

Modalities

Text-to-image, Image editing

API pricing

Pay-as-you-go, billed separately from app plans

Available models

Ideogram 4.0 (open weights, non-commercial license)Ideogram 3.0

Integrations & fit

APIMCP ServerHugging Face (open weights)WebWebhooks
Good fit forSolo / individual, Startup / small team, Enterprise
Pricing modelFreemium· Free tier available
See pricing on Ideogram →

Alternatives to consider

Midjourney

Midjourney Inc

Professional artists, designers, and creative agencies needing high-quality visuals

Paid
Leonardo AI

Leonardo.Ai (a Canva company)

Designers and creative teams who need repeatable, model-driven image and video generation with editing tools

Freemium

About Ideogram

Ideogram is an AI image generation tool that focuses on reliable text rendering inside images — a capability that has historically been a significant weakness of most image generation models. It allows users to generate images that include legible text, readable logo names, and typography integrated into the visual design. This makes it practically useful for creating social media graphics, thumbnails, posters, presentation slides, and marketing assets where text is part of the image. Its latest model, Ideogram 4.0 (June 2026), supports structured JSON prompting and is also Ideogram's first open-weight model: the weights are available under a non-commercial license, with a self-serve commercial self-hosting license from $300/month. Beyond generation, Ideogram now has a Canvas with Magic Fill and Extend, an Editor, editable text layers, character consistency, style references, transparent-background generation, custom model training on your own images, and apps like background and object removal. It is available through the web app, a pay-as-you-go API, and an MCP server. A free tier with weekly credits is available, and paid plans run from $20/month. Ideogram is most useful when text legibility inside the image is a requirement — for purely illustrative or artistic generation without text, other tools may produce more visually distinctive results.

Updates from Ideogram

LaunchIdeogram 4 released with open weights

Ideogram 4 launched as Ideogram's first open-weight text-to-image model, with weights under a non-commercial license and a self-serve commercial self-hosting license from $300/month.

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