Needle (Needle Technologies Inc.) · Needle: Agent-Native Outbound Engine That Lets Claude, ChatGPT or Cursor Run LinkedIn and Instagram Campaigns over MCP
Needle is an outbound engine with no agent of its own: it gives Claude, ChatGPT, Codex, Cursor, Grok or any other MCP client 105 tools to search LinkedIn, Instagram and Maps listings for leads, build lists, and run LinkedIn and Instagram sequences from your own connected accounts under per-account sending limits. It suits founders, small sales and recruiting teams, and agencies who already work inside an AI agent and want it to run outreach without another AI SDR dashboard.
Best for
Founders, small sales, recruiting and partnerships teams, and agencies that prospect mainly on LinkedIn or Instagram, already work in Claude, ChatGPT, Codex or Cursor, and want their agent to build lists and run sequences with flat per-sender pricing instead of per-lead credits
Not ideal for
Teams whose outbound is mostly cold email or phone, buyers who need verified emails and phone numbers from a B2B database, organizations that want a fully managed AI SDR rather than tools driven by their own agent, and anyone unwilling to connect personal LinkedIn or Instagram accounts to an automation service
Who it's for
Founders who sell themselves, small sales, recruiting and partnerships teams, GTM engineers and outbound agencies who work inside an AI agent such as Claude, ChatGPT, Codex or Cursor
Needle is best understood as infrastructure for an agent rather than an agent itself. That is its strength: anyone already working in Claude, ChatGPT, Codex or Cursor gets a large, well-documented tool surface for LinkedIn and Instagram prospecting and sequencing, sold at a flat price per sender with no lead credits to manage, and guardrails that are written into the docs rather than promised in marketing. It is also the limit. The quality of targeting and copy is only as good as the agent and prompts driving it. Lead data is whatever your connected social accounts can see, with no email or phone enrichment. And email, which the site's own pages describe inconsistently, is not yet a documented channel. Teams that prospect on LinkedIn, especially agencies running many client profiles, get the most from it. Teams built around cold email, or buyers who want a hands-off AI SDR, should look elsewhere.
Who should use it
Founders and small teams that prospect for customers, candidates, investors or partners on LinkedIn or Instagram and already work in an AI agent; GTM engineers who want outbound primitives they can call from code or MCP; and agencies running outreach from many client profiles who want per-sender pricing and client connect links.
Who should skip it
Teams whose pipeline depends on cold email at volume or phone outreach, companies that need verified contact data from a B2B database, sales leaders who want a vendor-run AI SDR, and anyone whose policies rule out connecting personal LinkedIn or Instagram accounts to an automation tool.
Free Trial
$0 for 7 days
Pro
$69/account/month
Billed monthly
Agency
$34/extra account/month
Billed monthly
Enterprise
Custom
Free tier limits: 7-day trial with one connected account and no card; there is no ongoing free plan.
Note: Pricing is per connected sender account, with lead lists included and no credit meter, per-lead charge or top-ups; Needle says your sending limits are the only ceiling. Accounts can be added or removed mid-cycle, plans can be cancelled anytime, and the pricing page offers a discount for yearly billing.
API pricing
API and MCP access are included in the per-sender-account plans; no separate API pricing is published
Founder-led outbound from Claude
A founder who already keeps their ICP and positioning in Claude can have it search LinkedIn, skip existing customers and launch a sequence in one session, without learning a separate sequencing tool.
Agency outreach across client profiles
Connect links, per-account access and half-price accounts after ten let an agency run campaigns from many client LinkedIn and Instagram profiles in one workspace.
Engagement-based lists from competitor posts
Pulling the people who react to or comment on a competitor's or influencer's post gives a list with a built-in reason to reach out, which the agent can reference in the first message.
Recruiting outreach with InMail
With a Sales Navigator seat, an agent can search candidates with Sales Navigator filters and send InMails with a role brief attached, under the account's caps.
Needle vs. Pancake
Pancake is also driven from Claude, ChatGPT or Codex over MCP, but it is more opinionated: scheduled, signal-based Plays search 30+ bundled data providers, explain why each lead fits, and send up to three LinkedIn messages only after you approve each lead, on a credit plan from $99 a month per workspace. Needle gives the agent lower-level LinkedIn, Instagram and Places tools and longer multi-step sequences, priced per sender account without credits.
Needle vs. AgentSDR
AgentSDR is a free, MIT-licensed AI SDR you host yourself, running email, LinkedIn and WhatsApp outreach with your own data-provider accounts and an AI CRM that drafts replies. Needle is hosted and paid per sender, documents LinkedIn and Instagram rather than email, and is driven by an external AI agent over MCP instead of its own app.
Needle vs. 11x
11x sells autonomous AI digital workers on annual contracts, with Alice running outbound across email, LinkedIn and phone from its own data. Needle is not an AI SDR: it supplies tools and guardrails to an agent you already run, with self-serve per-sender pricing.
What is Needle?
Needle (needle.app) is an outbound sales engine built for AI agents. It exposes lead search, list building, LinkedIn and Instagram messaging, campaign sequencing, suppressions and analytics as an MCP server and REST API, so an agent such as Claude, ChatGPT, Codex or Cursor can find leads and run outreach from your own connected accounts. A web dashboard handles account connection, the team inbox and settings.
How much does Needle cost?
Needle charges per connected sender account. A 7-day trial with one account needs no card. Pro costs $69 per account per month for 1 to 10 accounts and includes lead lists, unlimited campaigns, safety limits and warm-up, the unified inbox and API access. The Agency plan (11 to 50 accounts) charges the Pro rate for the first 10 and $34 a month for each extra account. Enterprise (51+ accounts) is custom. Yearly billing is discounted, and there are no per-lead credits.
Which AI agents work with Needle?
Needle's MCP docs give setup steps for Claude on the web and desktop (one-click custom connector), ChatGPT in developer mode, Codex, Cursor, Grok, Grok Bot and OpenCode, and say it works with Claude Code, Cowork, Hermes or any MCP client. Clients sign in with OAuth in the browser; an API key in the Authorization header is the alternative.
Where does Needle get its leads?
From searches run through your connected accounts: LinkedIn people, company, job and post search (Sales Navigator search needs a Sales Navigator seat), people who reacted to or commented on LinkedIn posts, Instagram post likes, comments and followers, and Places, which finds businesses by category and city as they appear on maps. Needle does not document a third-party contact database or email finding.
Does Needle support email outreach?
Not as a documented feature yet. FAQ text on Needle's homepage and pricing page says email is supported today, but the homepage channel section lists Gmail, Outlook and custom email as coming soon, alongside WhatsApp, SMS and phone calls, and the developer documentation, MCP tool catalog and changelog describe only LinkedIn and Instagram as sender accounts and campaign channels. Confirm email support with Needle before relying on it.
Will Needle get my LinkedIn account restricted?
Needle cannot guarantee it won't. It sends from your own LinkedIn and Instagram accounts, applies hourly, daily and weekly caps per action that you can tighten or loosen but not remove, and says it adds warm-up and human-like cadence for new senders. Its docs note that raising caps above the defaults increases the risk of restrictions from those platforms.
Is Needle an AI SDR?
Needle says it is not. It has no autonomous agent deciding who to contact; your own AI agent does the targeting and drafting, and Needle supplies the lead search, sending infrastructure and guardrails. Products such as 11x or Artisan sell a managed AI SDR that runs outbound on its own.
Needle vs Pancake: what is the difference?
Both let an AI agent drive LinkedIn outreach over MCP. Pancake runs scheduled, signal-based searches across 30+ bundled data providers, gives each lead a reason, and sends a short LinkedIn sequence only after you approve the lead, on a credit plan priced per workspace. Needle exposes lower-level tools for LinkedIn, Instagram and Places, lets you build longer multi-step, multi-account sequences, and charges per sender account with no credits.
Pancake (Basalt AI Inc.)
Founders doing their own sales, small B2B teams, agencies and GTM engineers who sell through LinkedIn, want signal-based lead finding without buying and wiring data providers, are happy to approve each lead, and like to work from Claude, ChatGPT or Codex
PaidKandid
Technical founders, small sales teams and outbound agencies who want email, LinkedIn and WhatsApp outreach plus AI reply triage in one tool they own, with no per-seat fees, and who can run a server and manage their own Google Workspace, Unipile and model-provider accounts
FreeNeedle's pitch is that the agent you already use knows your ideal customer, your documents and your voice, and only lacks the hands to do outbound. Needle supplies them as a remote MCP server at needle.app/mcp/v1 and a matching REST API. Claude adds it in one click as a custom connector; ChatGPT (developer mode), Codex, Cursor, Grok, OpenCode and other clients sign in with OAuth in the browser, and an API key works too. You connect the LinkedIn or Instagram accounts you will send from in Needle's web dashboard (this step cannot be done over the API), then ask your agent for something like "find Heads of Sales at Series A SaaS companies in Berlin and start a LinkedIn sequence." The agent calls Needle's tools to search LinkedIn people (Classic search, or Sales Navigator if the connected account has a seat), companies, jobs and posts, pull the people who reacted to or commented on a post, search Maps-style business listings by category and city, check everyone against a do-not-contact list, and save the results as leads. It then creates a campaign: a sequence of LinkedIn steps (connection request, message, InMail, profile view, withdraw request) and Instagram steps (message, profile view, follow, unfollow) with waits, branches and reply conditions, sending on a schedule local to each lead and spread across several sender accounts. Message steps can be fixed templates or AI prompts grounded in the lead's profile, posts and past conversation, and an AI step can be held as a draft until a teammate approves it in Needle's unified inbox. Guardrails are the product's main safety claim: every action has hourly, daily and weekly caps that can be tightened or loosened but never removed, the docs warn that raising them above the defaults increases the risk of restrictions from LinkedIn or Instagram, and the site adds warm-up for new senders and human-like cadence. Pricing is per connected sender account ($69 a month on Pro, half price for each account beyond ten on the Agency plan) with lead lists included and no per-lead credits, after a 7-day trial that needs no card. The tradeoffs follow from that design. Lead data comes from the social accounts you connect rather than a contact database, so no email finding or phone data is documented. Email is not yet a documented channel: FAQ text on the site says email works today, but the homepage channel section lists Gmail, Outlook and custom email (with WhatsApp, SMS and phone calls) as coming soon, and the developer docs cover only LinkedIn and Instagram senders. And the engine is new: version 1.0 shipped on August 30, 2026, from a Berlin team whose About page describes two earlier pivots (the former needle-ai.com domain, home to its earlier retrieval product, now redirects here).
Needle launched its agent-native outbound engine on Product Hunt, pitching one prompt in Claude, ChatGPT or Grok to find leads from LinkedIn, Instagram and Google Maps, enrich them and reach out from your own connected accounts.
Version 1.3 added one inbox for a team's conversations with leads, per-account access sharing, draft approvals for AI-written campaign steps, and an event log that records the member behind every send, approval and change.
Agencies can send a client a link to connect their LinkedIn or Instagram account, including any 2FA step, without the client joining the workspace or sharing a password. Links expire after 24 hours, and reconnect links restore a signed-out account.
Needle released its outbound engine for agents: lead sourcing from LinkedIn and Places, multi-account LinkedIn and Instagram campaigns, suppressions and per-account cadence, available through a REST API and an MCP server.
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