Solid Labs

• Asking the agent for 20 variations of last week's best Meta ad with new hooks and CTAs from the same footage
• Turning a folder of creator videos into several UGC-style talking-head ads cut from the strongest takes
• Localizing a winning ad for German, French and Spanish markets with translated voiceover, captions and on-screen text
• Refreshing fatigued ads before a seasonal campaign by re-cutting existing shoots instead of booking a new one
• Running client work at an agency with a separate workspace for each client brand and free reviewer access for client approvals

Solid's bet is that the bottleneck in paid social is not ideas or footage but the hours between them, and its design follows from that: index every second of what a brand already shot, write the brand down in a form the agent reads, and let one chat assemble and multiply ads while people keep the judgment and can edit by hand. That makes it a strong fit for consumer brands and agencies with years of shoots and creator content and a need for dozens of variants a month, and a poor fit for anyone starting without footage or on a small budget. Two things to weigh: it stops at export, so testing and media buying stay in your ad platforms, and the per-ad credit model plus seat tiers mean the plan you need depends on both your ad volume and how many editors you have.

About Solid Labs

Solid is built on the idea that most consumer brands already own the raw material for their next ads: shoots, creator videos and past winners scattered across drives. You upload that footage, and Solid cuts every file into short scenes, transcribes speech, writes a description of each clip, sorts A-roll from B-roll, recognizes the people on screen, flags footage with burned-in captions, and tags it all against a tag tree you define. The Brand Hub, drafted from your website and then edited by you, holds topic pages on products, claims, tone of voice, audience and spelling, plus video rules, brand fonts and colors, and a pronunciation dictionary. The Solid Agent works on top of both. You brief it in one sentence, it proposes concept options and marks the one it recommends, then searches the library for the hook, body and closing shots, writes the script, generates the voiceover with ElevenLabs voices (including a cloned brand voice), picks music and assembles the ad. You can then change anything by asking, or take over in the script and video editor by hand. Teammates and clients review on frame-pinned comments, and the agent can summarize and work through that feedback. Translation rebuilds speech, captions and on-screen text across 15 project languages, and generated B-roll from models such as Veo and Seedance fills shots your library lacks, though never the subject of the ad. Finished ads export in the ratios each placement needs, with file names for Ads Manager; Solid does not launch campaigns. Self-serve plans start at €299 a month for about 15 ads, after a 7-day trial in a demo workspace with no credit card. The main differences from a generator such as Pexo or a clipping tool such as OpusClip are the starting point, which is your own real footage, and the output, which is paid-social ad variants. The tradeoffs: the entry price assumes a brand with a steady ad budget, multi-language output starts on the €999 Grow plan, results depend on how much usable footage you have, and media buying stays in your ad platforms.