Krea Agent
Krea · Krea Agent: Chat-Based Creative Production Agent for Images, Video and Audio
Krea Agent is a chat agent inside Krea that turns one brief into finished creative assets. It plans the job, picks image, video, audio and upscaling models from Krea's catalog for each step, reviews and edits the results, and files them in a shared library. It suits marketers, designers and small creative teams who produce campaigns, ads and product imagery across several models.
Best for
Marketers, designers and small creative teams who produce campaign assets across images, video and audio and would rather brief one agent than switch between several model-specific tools
Not ideal for
Artists who want tight hands-on control of a single model, teams that need 3D or node-graph workflows inside the agent, and anyone who needs a self-hosted or open-source creative agent
Who it's for
Marketers, designers, agencies and in-house creative teams producing images, video and ad creative
Capabilities
- Plans a multi-step creative job from one chat brief and runs research, generation, review, editing and export in one session
- Chooses a generation model per step from Krea's catalog of more than 150 image, video, audio and enhancement models
- Generates images in batches of up to eight, video from text or a start image, and speech or dialogue with Seed Audio and ElevenLabs voices
- Upscaling and enhancement (including Topaz), background removal, LoRA style training and Krea 2 moodboards
- Reads a website or searches the web and images to build a brand brief before generating
- Private attached computer with Python, FFmpeg and ImageMagick for trimming, reframing, captioning, PDFs and format conversion
- Timeline video editor in each session for cutting, extending and exporting generated clips as MP4
- Effort setting (Instant, Medium, High, Extra High) that controls how much the agent plans and reviews its own output
- Context library with session, personal and shared workspace levels, plus memory of your stated preferences
- Built-in skills (product photography, static ads, packaging, posters, Krea Marketing and more) and your own saved skills
- OAuth integrations with tools such as Figma, Notion, Google Drive, Meta Ads, Frame.io and Slack, each with an allow-or-ask permission
- Also usable from Slack and ChatGPT, with Krea's generation models reachable from Claude Code, Codex and Cursor through Krea MCP
Limitations
- Generations use the same Krea compute units as manual generation, so briefs with many variants, Topaz upscales or Seedance 2.5 video can use a large share of a plan's units
- The Free plan limits the agent to the Instant and Medium efforts, charges the orchestrating model at 5% of its token price, does not include every image and video model, and has no commercial license
- Routines (scheduled runs) and custom agents are available only on Enterprise
- 3D generation is not available in the web agent, only through Krea MCP and the Slack agent
- The agent does not run Krea Nodes workflows, and sessions cannot be shared by public link
- The agent does not operate the video timeline for you. You make the cut yourself
- Krea's docs note that some jobs fail and need a retry, although the agent retries most generation failures on its own
- No self-hosted deployment is documented. Krea's API and MCP server expose generation models, not the agent's own planning
Use cases
- Turning a product photo and a website link into a set of static social ads plus a short vertical video
- Building a brand book from a company URL with logo directions, a colour palette, type pairings and style references, saved as a PDF
- Localising one ad into several markets and exporting each version in 1:1, 9:16 and 16:9
- Running a product photoshoot or packaging concepts from a single product image
- Generating several video clips for a launch spot and cutting them together in the session's timeline editor
- Saving a workflow that worked as a skill so teammates can rerun it with shared brand files
Our take
Krea Agent applies the coding-agent pattern to creative work: brief once, let an orchestrating model pick tools and review its own output, and step in to steer. The value comes from Krea's wide model catalog and the shared workspace context, which together let a small team get consistent, on-brand assets without learning which model suits each step. The main thing to watch is compute use. A brief that asks for variants, upscales and hero video runs many generations, so it is worth testing a few typical jobs at lower effort before relying on it. Teams that need scheduled runs or custom agents should expect to talk to Krea about Enterprise.
Who should use it
Marketing and brand teams producing ad and social creative in volume, freelancers and agencies juggling many image and video models, and teams that want brand files stored once and reused by every member's agent.
Who should skip it
Illustrators and artists who want direct control over one model's output, teams that need 3D or node-based pipelines inside the agent, and organizations that require self-hosted tooling or a fixed per-job cost.
Strengths
- One brief can produce stills, video and audio without switching tools or picking models by hand
- Access to more than 150 models, including Krea's own and third-party image and video models
- Shared workspace context and saved skills make results repeatable across a team
- Available on every plan, including Free, with no separate agent subscription
- Works from the web, Slack and ChatGPT, and Krea's models are reachable from coding agents through MCP
Weaknesses
- Compute-unit usage per brief can be hard to predict for multi-variant jobs
- Routines and custom agents are Enterprise-only
- No 3D or Krea Nodes workflows inside the web agent
- Some jobs fail and need a retry, according to Krea's docs
Krea Agent pricing
Free
$0
Billed monthly
- 100 compute units per day
- Agent with Instant and Medium efforts on Auto
- Not every image and video model is included
- No commercial license
Basic
$9
Billed monthly
- 5,000 compute units/month
- Adds the High effort and a short list of pinnable orchestrating models
- Selected video models and a commercial license
- About $5.25/month on yearly billing
- Shown to some visitors of the pricing page only
Pro
$35
Billed monthly
- 20,000 compute units/month
- All video models
- Same agent controls as Basic
- $21/month on yearly billing
Max
From $70
Billed monthly
- 40,000 compute units/month for $70, up to 100,000 for $165
- All four efforts and the full list of orchestrating models
- From $42/month on yearly billing
Business
From $50
Billed monthly
- 20,000 compute units/month for $50, scaling to 1.5 million units (80,000 units is $200)
- Up to 50 seats included, and unused units roll over
- All four efforts and the full model list
- 20% off on yearly billing
Enterprise
Custom
- Routines and custom agents
- SAML SSO, custom terms and indemnification
- Custom compute packages
Free tier limits: 100 compute units per day. The agent is limited to the Instant and Medium efforts on Auto, and the orchestrating model is charged at 5% of its token price.
Note: There is no separate agent bill. Each generation the agent makes costs the same compute units as the same generation made by hand. On paid plans the Auto orchestrator is included, except Extra High runs that use Claude Opus 5, and pinned models outside a plan's included list are charged at full token price. Yearly billing lowers the per-month price (40% on Pro and Max, 20% on Business). Unused units roll over on Business and Enterprise but not on individual plans. Krea MCP billed through an API token draws on a separate API balance.
Technical specs
Modalities
Image, Video, Audio, Text
Where Krea Agent excels
Campaign asset set from one brief
The agent reads the brand's website, generates stills, reviews them and turns the best one into a vertical video, with every file saved in one folder.
Ad localisation across markets
One source ad can be translated, re-staged and exported in several aspect ratios in a single session, using the attached computer for reframing and captions.
Shared brand context for a team
Guidelines and approved assets stored once in Workspace Context are used by every teammate's agent, and saved skills let others repeat a proven workflow.
Krea Agent vs. competitors
Krea Agent vs. Adobe Firefly
Adobe Firefly is a multi-model creative studio, available on its own and inside Creative Cloud apps such as Photoshop, where you pick the model for each generation. Krea Agent plans multi-step jobs in chat and chooses the models for you from Krea's catalog.
Krea Agent vs. Leonardo AI
Leonardo AI is a generation platform with its own and third-party models, a canvas editor and a separate API. Krea Agent adds a chat agent that chains research, generation, review and editing across Krea's models in one session.
Krea Agent vs. Midjourney
Midjourney focuses on its own image and video models with a distinctive aesthetic and no public API. Krea Agent orchestrates many third-party and in-house models and assembles finished deliverables such as ad sets and edited video.
Krea Agent vs. Ideogram
Ideogram specializes in images with legible text and offers its own models through an app, API and MCP server, with open weights for Ideogram 4.0. Krea Agent is a broader orchestrator that routes text-heavy layouts to a suitable model as one step of a larger job.
Frequently asked questions
What is Krea Agent?
Krea Agent is a chat agent inside Krea for creative production. You describe the work, and the agent plans the steps, picks image, video and audio models from Krea's catalog, generates and edits the assets, and saves them in a context library your team can share.
How much does Krea Agent cost?
There is no separate agent subscription. The agent is open on every Krea plan, including Free (100 compute units per day). On Krea's pricing page, Pro is $35/month for 20,000 units, Max starts at $70/month for 40,000 units, and Business starts at $50/month for 20,000 units with up to 50 seats. A Basic plan at $9/month for 5,000 units also appears for some visitors. Yearly billing is 40% cheaper on Pro and Max and 20% cheaper on Business, and Enterprise is custom. Generations cost the same compute units they would in Krea's Image or Video tool.
What do paid plans add to the agent?
Free plans get the Instant and Medium efforts on Auto and pay 5% of the orchestrating model's token price. Basic and Pro add the High effort and a short list of pinnable orchestrating models. Max and Business get all four efforts and the full model list. Routines and custom agents are Enterprise features.
Can I use Krea from Claude Code, Cursor or Codex?
Yes. Krea runs a hosted MCP server at https://api.krea.ai/mcp that you connect with OAuth or an API token. It exposes Krea's generation models, node apps and job tools, billed to compute units (OAuth) or your API balance (token). It does not run the Krea Agent's own planning.
Does Krea Agent work in Slack or ChatGPT?
Yes. The Krea Slack agent answers in threads and can generate images, video, 3D and edits, and the Krea plugin for ChatGPT brings Krea's models and your context library into a ChatGPT conversation.
Krea Agent vs Adobe Firefly: what is the difference?
Firefly is a creative studio where you choose a model and generate, and it is built into Photoshop and other Creative Cloud apps. Krea Agent is a chat agent that plans a multi-step job and picks the models for you across Krea's catalog, then assembles the outputs.
Integrations & fit
Alternatives to consider
Adobe
Creative professionals and agencies who want image, video, and audio generation with a commercially safe model option, especially those already working in Photoshop, Illustrator, and Express
FreemiumLeonardo.Ai (a Canva company)
Designers and creative teams who need repeatable, model-driven image and video generation with editing tools
FreemiumMidjourney Inc
Professional artists, designers, and creative agencies needing high-quality visuals
PaidIdeogram
Marketers and designers who need AI-generated images with accurate, readable text baked in
FreemiumAbout Krea Agent
Krea is a creative suite that hosts more than 150 image, video, audio and enhancement models, from its own Krea 2 to third-party models such as Nano Banana Pro, ChatGPT Image 2, Seedance 2.5 and Topaz. Krea Agent sits on top of all of them as a chat interface. You write a brief, for example six Instagram ads in your brand colours plus a 15-second vertical video, and attach references or a website link. An orchestrating language model (Auto, or a pinned GPT, Claude or Gemini model on paid plans) plans the steps, chooses a generation model for each one, writes its prompts, reviews the outputs and retries when needed. An effort setting from Instant to Extra High controls how much planning and self-review it does. Each session also has a private attached computer for trimming clips, changing aspect ratios, adding captions and building PDFs, an annotation-based image editor, and, since September 17, 2026, a timeline video editor where you cut and export generated clips yourself. Outputs land in a context library with session, personal and workspace levels, so brand guidelines and approved assets stored once are available to every teammate's agent. Workflows can be saved as reusable skills, and the agent can reach tools such as Figma, Notion, Google Drive, Meta Ads and Frame.io through OAuth integrations with allow-or-ask permissions. The same account also works from Slack and ChatGPT, and Krea's hosted MCP server lets Claude Code, Codex, Cursor and other MCP clients call Krea's generation models directly. What sets it apart from single-model image tools is that it chooses among many models and chains research, generation, editing and export in one session. The tradeoffs: every generation draws on the same compute units as the rest of Krea, so a multi-variant brief can use a lot of units; routines and custom agents are Enterprise-only; the web agent does not do 3D or run Krea Nodes graphs; and Krea's own docs note that some jobs fail and need a retry.
Updates from Krea Agent
Every agent session now has a timeline editor for cutting, trimming, extending and exporting generated clips as a single MP4.
Krea opened the agent to all plans with no invitation or access code, with free agent credits during launch week through September 15, 2026. Paid plans unlock more effort tiers and pinned orchestrating models.
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